In today’s competitive legal market, hiring great talent is only half the battle. What really sets high-performing firms apart is what happens next, namely through effective onboarding.

A strong onboarding strategy does more than cover compliance. It not only builds confidence and embeds culture, but it also gives new legal professionals the structure and support they need to thrive from day one. When done right, onboarding helps new hires settle in, and more importantly, it sets the stage for long-term growth, development, and retention.

Now more than ever, legal professionals value early feedback, clear expectations, and a sense of progression. As a result, onboarding has become a crucial part of the employee experience – and often a make-or-break moment.

So, what does great onboarding actually look like in practice? And more to the point, how can your firm create a plan that delivers real, lasting impact?

Let’s take a closer look.

Orientation vs. Onboarding: What’s the Difference?

Orientation and onboarding may sound similar, but they serve very different purposes.

Orientation is usually a one-off event that introduces new starters to the basics – company policies, procedures, and the workplace environment. HR and leadership teams typically lead this, giving new employees a quick overview of what they need to know to get started.

Onboarding, by contrast, is a longer-term process that spans the entire journey from day one to full integration. When done right, it boosts engagement, strengthens your employer brand, and helps build a cohesive, productive team.

How to Build an Effective Onboarding Plan

Research shows that a structured onboarding process improves employee satisfaction, retention, and overall team success. In fact, it can increase retention by up to 92% and productivity by more than 70%.

There’s no one-size-fits-all approach, but these five steps are a solid foundation.

1. Choose the Right Onboarding Format

First, think about how you’ll deliver onboarding. Traditionally, it’s done in person through face-to-face meetings and training. But with one in four UK workers now following a hybrid pattern, your approach needs to reflect that.

Start by working out which parts of your onboarding can happen remotely and which really need that in-person touch. Don’t be afraid to ask new hires what they prefer – their input can help shape a more flexible and effective process.

2. Assign a Buddy

Onboarding isn’t just about ticking boxes. It’s about helping people feel supported – both professionally and personally.

Pairing each new hire with a buddy gives them someone they can go to with questions, concerns, or just for a casual chat. It might sound simple, but having that go-to person can make a big difference in how quickly someone feels at home.

Many firms encourage informal chats or regular video calls between buddies and new joiners. That said, choose whatever works best for your team to build a strong, supportive relationship from day one.

3. Keep the Communication Flowing

A culture of open, honest communication helps people feel safe, supported, and part of something bigger. Encourage team members to speak up about what they need, whether that’s training, feedback, or clarity on expectations.

Managers should hold regular one-to-ones to track progress and talk through any challenges. These sessions aren’t just about performance – they’re also a chance to explore development goals and offer encouragement.

It’s also important that employees know how success is measured and what great performance looks like.

4. Set Goals – and Keep Evolving Them

According to research by business consultancy, Korn Ferry, one in three employees leaves their job within the first six months. Another study found that 86% would switch roles even if it meant risking their CV. That tells us just how important early engagement really is.

Setting meaningful goals early on gives employees a sense of direction and purpose. Use one-to-ones to talk about strengths, development areas, and long-term career ambitions.

As your people grow, their goals should grow with them. Keep revisiting and adjusting those targets to reflect their progress – and make sure they know you’re invested in their future.

5. Prioritise Development from Day One

If you want to retain top legal talent, development needs to start early. Use onboarding to highlight opportunities for learning and growth, and explain what progression could look like over time.

Make it clear that you’re not just filling a role – you’re supporting a career. Regular check-ins help reinforce that message and keep development front of mind.

Final Thoughts

Hiring someone new is a big investment – of time, money, and team energy. So it’s worth making sure your onboarding process sets them up for long-term success, not just a smooth first week.

Finding the right fit is the first step. A specialist legal recruiter can help you identify candidates who align with your firm’s values and culture. They’ll also take the time to understand your goals – and those of the people they represent.

Many recruitment partners also offer added services like retained search, video profiling, or psychometric testing, helping you get a clearer picture of your next hire before they even walk through the door. It’s a great way to lay the groundwork for a successful onboarding experience.

About Clayton Legal

Clayton Legal has partnered with law firms nationwide since 1999. Over that time, we’ve built a trusted reputation for service and reliability. We’ve made over 5,000 placements—from partners to legal executives, solicitors to paralegals, and legal IT staff to practice managers.

If you’re building your legal team or looking for your next role, we can help. Call us on 01772 259 121 or email us here.

Criminal law has long been a cornerstone of the legal profession, but career paths within this field are shifting. Technological advancements, evolving crime trends, and regulatory developments are reshaping the landscape, creating new specialisations and career opportunities.

Aspiring and experienced criminal lawyers alike must adapt to these changes in order to remain competitive and impactful in their careers.

Emerging Specialisms in Criminal Law

Environmental Crime

Environmental crime is gaining increasing attention due to heightened regulatory scrutiny. This specialism covers cases involving pollution, waste disposal, and other environmental breaches. Regulatory bodies such as the Environment Agency, as well as international organisations, now require legal professionals to handle environmental offences.

Career Path and Skills:

Lawyers specialising in environmental crime often work in government, NGOs, or private practice, advising on compliance, enforcement, and litigation. A background in environmental science or regulatory law can be particularly advantageous.

Cybercrime and Digital Forensics

With the rise in cyber threats, the legal profession has had to evolve in response. The National Cyber Security Centre (NCSC) has reported a significant increase in cybercrime, including ransomware attacks, identity theft, and online fraud. Criminal lawyers specialising in cybercrime now collaborate with digital forensics experts to investigate, prosecute, and defend cases involving digital evidence.

Career Path and Skills:

Lawyers in this field need expertise in cybersecurity, data protection laws, and forensic technology. Many law firms and regulatory bodies seek legal professionals with technical know-how or additional certifications in digital law, making this a desirable career option for tech-savvy legal professionals.

Financial Crime and Fraud

The growth of financial technology (fintech) has made financial crime more complex. Cryptocurrency fraud, money laundering, and intricate fraud schemes are now major concerns for regulators. The UK’s National Crime Agency (NCA) and the Financial Conduct Authority (FCA) have intensified enforcement, heightening demand for lawyers with expertise in financial regulations and forensic accounting.

Career Path and Skills:

Criminal lawyers in this area typically work with financial institutions, regulatory bodies, and corporate clients. Strong analytical skills, an understanding of corporate law, and familiarity with anti-money laundering regulations are essential.

Maritime Crime

Maritime crime includes offences such as smuggling, illegal fishing, and piracy, requiring a deep understanding of both domestic and international law. While placements in this area are rare, opportunities exist for those with the necessary expertise.

Career Path and Skills:

Criminal lawyers specialising in maritime crime typically work in government agencies, maritime law firms, or international organisations. A background in international law, environmental regulations, and shipping law is essential, alongside an understanding of cross-border enforcement mechanisms. Fluency in maritime laws, including conventions and treaties, is often a prerequisite.

White-Collar and Complex Crime in the UK

White-collar and complex crime in the UK is changing rapidly, influenced by advances in technology, international collaboration, and a growing focus on certain sectors. Financial crimes and large-scale operations are becoming more sophisticated, requiring adjustments in both legal and law enforcement strategies.

White-Collar Crime

White-collar crimes, typically committed by individuals in positions of trust, are evolving. While fraud and money laundering remain prevalent, new types of crime are emerging, particularly in the realm of digital finance and online platforms. The rise of cryptocurrencies, for example, has introduced new challenges for regulators in tackling fraud and money laundering involving digital assets. The Serious Fraud Office (SFO) has stepped up efforts to combat fraud, particularly in financial services and technology, following high-profile cases like the collapse of businesses due to fraudulent activity.

Career Path and Skills:

Criminal lawyers specialising in white-collar crime often work with large corporations, regulatory bodies, or financial institutions. A solid understanding of financial regulations, corporate governance, and forensic accounting is crucial. Expertise in emerging areas like cryptocurrency regulation and digital finance will set professionals apart in this field.

Complex Crime

Complex crimes are also evolving, with organised crime increasingly intersecting with cybercrime. Traditional concerns like drug trafficking and human trafficking remain significant, but there is now a stronger focus on digital and cross-border crimes. The NCA is particularly focused on cybercriminal groups involved in ransomware attacks, which are becoming more frequent and complex. The rise of state-sponsored cybercrime presents an additional challenge, requiring a coordinated approach to address both national security and criminal issues.

Career Path and Skills:

Complex crime lawyers must be versatile and adaptable, often handling high-profile cases involving multiple jurisdictions. A deep understanding of organised crime structures, digital forensics, and international law is essential. Expertise in handling cases involving both traditional and cybercrime elements will be in high demand.

Corporate crime has also seen shifts, with greater attention being paid to corporate responsibility in preventing bribery, corruption, and environmental harm. The Bribery Act 2010 is under closer scrutiny, particularly after cases like the Airbus bribery scandal, where the company faced substantial fines for corruption in multiple countries.

Career Path and Skills:

Specialising in corporate crime often involves working with regulatory bodies, large corporations, or legal firms that focus on compliance and enforcement. Knowledge of corporate law, anti-bribery policies, and international regulations, such as the Foreign Corrupt Practices Act (FCPA), is crucial in this field.

The Impact of Technology on Criminal Law Careers

Technology is not only transforming the nature of crime but also how legal professionals approach their work. Artificial intelligence (AI) is increasingly being used in criminal investigations, case management, and predictive policing. Lawyers now need to understand how digital evidence is gathered, assessed, and challenged in court.

Key Technological Trends Affecting Criminal Law:

• AI-Powered Legal Research – Automating case law analysis to improve efficiency.
• Surveillance and Privacy Law – Balancing security measures with human rights concerns.
• Blockchain in Legal Transactions – Preventing fraud and enhancing evidence authentication.
• Criminal lawyers who are familiar with technology and legal tech tools will have a distinct advantage in their careers.

Legal Aid vs. Private Crime Representation

Criminal law has traditionally been divided between legal aid and private crime representation, but shifting trends are changing this dynamic. The traditional model—where legal aid lawyers handle publicly funded cases and private practitioners represent high-net-worth clients—is evolving as financial pressures, technological advancements, and policy changes redefine the landscape.

With legal aid funding under strain, many criminal lawyers are facing increasing caseloads and lower fees, making long-term sustainability a challenge. Some are branching into specialist areas like financial crime, regulatory investigations, and cybersecurity law, where demand is on the rise. Others are exploring consultancy roles, providing strategic legal advice without full representation.

On the private side, clients are becoming more discerning, expecting high-value services that go beyond courtroom advocacy. Digital forensics, AI-powered case analysis, and proactive risk mitigation are becoming key differentiators for criminal lawyers in private practice.

As with other niche areas within the sector, the future of criminal law careers lies in adaptability—whether through niche expertise, tech-driven approaches, or alternative fee models that bridge the gap between legal aid and private representation. As the legal landscape evolves, so too must the lawyers navigating it.

How to Future-Proof Your Career in Criminal Law

As the legal landscape rapidly evolves, criminal lawyers must not only respond to changes but also proactively position themselves for success. The rise of new technologies, complex global issues like cybercrime, and shifting societal needs present both challenges and exciting opportunities. To stay ahead in this competitive field, lawyers should focus on expanding their skill sets and developing expertise in areas of high demand.

Here are five key strategies for staying ahead in the evolving criminal law landscape:

1. Develop a Specialisation – Focus on emerging areas, such as cybercrime or financial crime, where legal expertise is in high demand.

2. Stay Informed on Legal Tech – Familiarise yourself with the latest advancements in technology, including AI, blockchain, and digital forensics, to remain competitive and offer cutting-edge solutions to clients.

3. Pursue Additional Qualifications – Enhance your qualifications with certifications in regulatory law, forensic accounting, or cybersecurity to increase career prospects and broaden your expertise.

4. Expand Your Network – Engage with professional organisations such as the Law Society, Bar Council, and sector-specific groups to stay connected and informed within the legal community.

5. Seek Diverse Experience – Work across different roles and sectors, whether in criminal law or related fields, to build a well-rounded and adaptable skill set.

By adopting these strategies, criminal lawyers can ensure they’re not just keeping pace with changes but are ahead of the curve, ready to tackle the challenges and opportunities of tomorrow’s legal landscape.

Clayton Legal: Supporting Criminal Law Careers

At Clayton Legal, we specialise in connecting legal professionals with the best career opportunities in the criminal law sector. Whether you’re looking to specialise, transition to a new role, or explore emerging areas of law, our recruitment experts can guide you through the evolving job market.

For criminal lawyers seeking their next move, partnering with Clayton Legal provides tailored career advice and access to exclusive job openings in niche areas of criminal law.

Conclusion

Career paths in criminal law are evolving at an unprecedented rate. Specialisation, technological adaptability, and regulatory expertise are becoming crucial for long-term success. By staying ahead of industry trends and proactively shaping their careers, criminal lawyers can secure fulfilling and impactful roles in this dynamic sector.

For support in navigating the changing legal landscape, connect with Clayton Legal today and explore the opportunities that align with your skills and ambitions.

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References:

National Crime Agency. (2024). Organised Crime and Cyber Threat Report. NCA.

Financial Conduct Authority. (2024). Anti-Money Laundering and Financial Crime. FCA.

Law Society. (2024). Criminal Law Career Resources. Law Society.

Bar Council. (2024). Legal Specialisation and Career Development. Bar Council.

As of January 2025, the Transparency Pilot, designed to provide greater media access to family court proceedings, has been extended to all family courts across England and Wales. Initially launched in 2023 and reaching nearly half of the courts by 2024, this nationwide rollout marks one of the most significant changes to family law practice in decades.

Under the scheme, accredited journalists and legal bloggers can attend family court hearings and report on them, subject to strict anonymity rules safeguarding the identities of children and families involved. Transparency orders, issued by judges, establish clear parameters for what can and cannot be disclosed, ensuring that openness is balanced with privacy.

While the pilot aims to enhance public trust and understanding of the family justice system, it also introduces complex challenges, particularly for law firms and professionals navigating this new landscape.

What This Means for Family Law Recruitment

The expansion of the Transparency Pilot is not just a procedural change; it signals a cultural shift in how family law is practiced and perceived. Law firms, especially those specialising in family law, must adapt to this evolving environment and consider the implications for recruitment, talent retention, and professional development.

1. Navigating New Regulations and Societal Expectations

The pilot reflects a growing societal demand for openness around issues such as domestic violence, coercive control, and financial abuse. Firms need to ensure their teams are fully equipped to operate within the revised regulatory framework. This includes staying ahead of changes in reporting rules and preparing for increased scrutiny of their handling of sensitive cases.

Recruitment efforts should focus on identifying candidates with proven adaptability to changing legal frameworks, a strong grasp of reporting restrictions, and the ability to balance client interests with public expectations.

2. Prioritising Continuous Professional Development

As media access to family courts becomes the norm, ongoing training is vital for legal professionals. Firms must provide robust learning programmes that cover reporting restrictions, confidentiality laws, and strategies for engaging with the media without compromising client welfare.

Equipping teams with the necessary skills to manage these complexities will not only strengthen client trust but also ensure the firm’s reputation remains intact. Candidates who demonstrate a commitment to continuous learning will be invaluable in this environment.

3. Demand for Strong Communicators and Media-Savvy Professionals

The new era of transparency elevates the importance of soft skills in family law practice. Lawyers who can effectively communicate with clients, the media, and other stakeholders will be in high demand. Public relations expertise and experience in managing media scrutiny will be critical for maintaining the firm’s reputation while supporting clients during highly sensitive cases.

Former criminal barristers, with their experience of working under the public eye and managing complex narratives, may prove a valuable source of talent for family law teams adapting to these changes.

Conclusion: Preparing for the Future of Family Law

The nationwide adoption of the Transparency Pilot represents a seismic shift in the family court system, promoting greater accountability and public understanding. However, it also raises significant questions about privacy, media influence, and the evolving role of legal professionals in family law.

To thrive in this new era, law firms must embrace the changes ahead by:

• Proactively responding to new regulations.
• Investing in training and development to build resilience and expertise.
• Prioritising recruitment of candidates with strong communication and media skills.

This transformation underscores the importance of adaptability and innovation within the legal profession. By staying informed and agile, family law firms can navigate these changes while continuing to provide the highest standards of service to their clients.

At Clayton Legal, we’ve been helping legal professionals find their ideal roles for over 25 years. Whether you’re looking to grow your career in family law, property, personal injury, or other practice areas, we’re here to support you.

Call us on 01772 259 121 or email us here. Let’s shape your future in law.

2023 was a busy year for civil justice reforms and it’s more than likely that we’ll continue to see changes this year too as the Ministry of Justice (MoJ) and Civil Justice Council (CJC) continue to update and review key legislation and guidelines.

Taken together, the upcoming and proposed civil justice reforms are designed to make it easier and simpler to resolve civil and commercial litigation and help clear some of the ongoing backlog of small claims and injury cases in the court system.

That’s not to say that the reforms have been uncontroversial.

Let’s explore the timeline of civil justice reforms and potential changes you need to be aware of in 2024:

Guideline Hourly Rates Rise

From January 1^st the Guideline Hourly Rates (GHR) for fee earners have increased in line with inflation according to the Services Producer Price Index. The new hourly rates have risen by around 6.5% and will rise annually in line with the SPI. You can find the new rates here.

Review of the Personal Injury Discount Rate (PIDR)

Following a second call for evidence which ended on 9^th April, another formal review of the PIDR is expected to take place in July 2024 with any changes being announced before the end of January 2025. Potential changes could result in disruption and increased costs.

Fixed Recoverable Costs (FRC) Uprated for Inflation

Previously only used for low-value cases, FRC now apply to most civil litigation claims in England and Wales valued up to £100,000. What’s more, the government has finally confirmed that FRC for low-value clinical negligence claims (valued between £1,001 to £25,000) will come into force in October 2024, six months later than planned. However the changes are not without opposition with The Society of Clinical Injury Lawyers arguing that the FRC proposals are ‘fundamentally flawed’, as they misunderstand the nature of compensation and do not prioritise learning and patient safety.

Further Changes to Pre-Action Protocols

Discussion continues around the issue of digitising pre-action processes. The first part of the Civil Justice Council’s review of pre-action protocols was published in August 2023. The report focused on the benefits of digitisation and recommended several proposals to the MOJ. While there is no timeframe for the publication of the second part of the review it is anticipated that it will focus on reform and creation of specific protocols.

Mediation and Alternative Resolution to become Compulsory

The government has been focused on integrating mediation and other forms of ‘negotiation dispute resolution’ (NDR) into a wide range of legal practice areas for some time. We’ve seen mediation processes begin to be implemented in family law and in small claims cases up to the value of £10,000 over the past year and we can expect to see the same in wider civil and commercial litigation.

Potential Pilots on Cost-Budgeting

Finally, the CJC has recommended that a pilot be undertaken to test different approached to cost budgeting in the next year or so.

How Civil Justice Reforms Could Affect Recruitment

So, what do these current and future civil justice reforms mean for law firms and how will they affect your ongoing recruitment and talent acquisition planning?

In the short term the ongoing backlog of civil court cases in England & Wales combined with the changes to FRC’s and the rise in hourly rates could put off clients with smaller claims. This could mean less work for smaller firms, putting the brakes on hiring. However, one potential upside is an increase in legal talent on the market.

The rise in GHR could also improve early career recruitment, making it easier to snap up young legal talent, if you can create an employer brand that appeals.

In the medium to longer term, the skillsets sought by law firms are expected to evolve. The push towards digitisation, an increase in tech-based roles, and a greater emphasis on mediation will necessitate attracting and retaining candidates with digital literacy, mediation, and Negotiation Dispute Resolution (NDR) experience alongside their legal expertise.

Clayton Legal has over 20 years’ experience helping clients attract and retain legal talent across practice areas that include Property, Personal Injury, Family, Criminal, and Costs law as well as Legal IT and Civil and Commercial Litigation.

If you are building your legal team, we can help. Call us on 01772 259 121 or email us here.

It’s been nearly 6 months since the Transparency Pilot, a scheme which allows for greater access to the family court system by the media, was rolled out to 19 of the 43 family court centres in England and Wales. The scheme is designed to encourage greater visibility of the family court system by allowing journalists, legal bloggers and advocated access to proceedings and giving permission for outlets to publish what happens there. While the changes to family court reporting have not been uncontroversial, the scheme itself has been a success.

Alongside the increased use of alternative dispute resolution in UK law, the changes to family court reporting rules mean we could be seeing the largest shift in legal norms in generations. The resulting increase in visibility and scrutiny will have an enormous impact on family law firms and their goals when it comes to talent acquisition.

The biggest hurdle to the success of the scheme has been centred around the question of how to balance expectations of privacy, particularly for children, with a growing need to build a culture of transparency in some of our biggest public institutions. Some senior judges have been less than supportive of the scheme, citing concerns over a lack of public interest and a fear of lurid tabloid journalism.

However the clear guidance on family court reporting provided by the President of the Family Division, Sir Andrew McFarlane aims to reassure judges, lawyers and journalists that media access will work towards the overriding objective of the scheme; transparency. In each of the 16 participating courts judges can issue Transparency Orders with set conditions around what can and cannot be reported and all proceedings remain subject to strict anonymity rules.

What This Means For Family Law Recruitment

The extension of the family court reporting pilot has several potential ramifications for law firms looking to attract and retain legal talent. Firms specialising in family law or those looking to hire family lawyers should be aware of the need for:

1. Adapting to new regulations

Law firms need to anticipate and adapt to the potential shifts in reporting regulations and media access to family court. These shifts don’t just signal changes in regulation but changes in society as well. Greater awareness of domestic violence, coercive control, and financial control have led to a desire amongst the public for wider visibility into family court proceedings.

To ensure compliance and protect their clients’ interests, firms should regularly review and update their internal policies and procedures regarding media interaction and public disclosure of case information and ensure that new hires as well as established partners are aware of and adhere to these policies. Recruitment and talent attraction teams should look for candidates with a demonstrated ability to navigate complex regulatory landscapes and quickly adapt to evolving legal frameworks.

2. Ongoing training and development programs for legal professionals

If the family court reporting pilot scheme is rolled out to the rest of the country it will be crucial for legal teams to stay updated on the latest media-related legal practices to best support and represent their clients effectively.

Ongoing training ensures that teams understand the nuances of reporting restrictions, confidentiality laws, and ethical considerations when dealing with media inquiries in family law cases. And that they have the knowledge and skills necessary to handle legal issues and conflicts brought about by media engagement.

3. Legal professionals with strong communication and public relations skills

Alongside legal expertise, family lawyers with exceptional soft skills are going to be in high demand. The ability to communicate effectively with the media, clients, and other stakeholders and a background in public relations will help in navigating sensitive family law cases and managing external perceptions and the wider reputation of the firm.

Those looking to attract and retain top family law talent must prioritise candidates who are proficient in creating communication strategies, crisis management, and maintaining client confidentiality amidst media scrutiny. Former criminal barristers could be a potential source of legal talent with the media skills necessary.

In Conclusion

The Transparency Pilot represents a significant shift in the family court system, promoting greater openness and accountability. By allowing media access and the publication of court proceedings, the initiative seeks to build a culture of transparency within one of our most critical public institutions. Despite concerns over privacy and the potential for sensationalism, clear guidelines and strict anonymity rules aim to balance these issues effectively.

For family law firms, the pilot scheme introduces new challenges and opportunities in talent acquisition and retention, and it’s clear that firms must adapt to evolving regulations, ensure continuous professional development, and seek legal professionals with strong communication skills. These changes signal a broader transformation in legal norms, underscoring the importance of transparency and public awareness in family law.

As the pilot progresses, it will be essential for law firms to stay agile, informed, and proactive in navigating this new landscape to best serve their clients and uphold the integrity of the family justice system – and of course, to ensure their own team keep up with the changes ahead.

Clayton Legal has over 20 years’ experience helping clients attract and retain legal talent across practice areas that include Property, Personal Injury, Family, Criminal, and Costs law as well as Legal IT and Civil and Commercial Litigation.

If you are building your legal team, we can help. Call us on 01772 259 121 or email us here.

As a successful legal professional, be it a Senior Partner, Managing Partner, or on the Board, you are a primary driver of success for your law firm, determining its growth. Ultimately, you are pivotal in creating your firm’s story and building a pathway to its goals. Hopefully, you are experiencing current success and business is doing well – but don’t fall into the trap of overlooking areas where you could improve. It’s easy to become complacent, and before you know it, you will start to slip backwards. So how can you ensure you don’t fail to grow? In the current climate with market forces, as they are, you must strive to remain successful – and the key to that lies in planning. 

Sometimes it’s natural to overlook areas where you could make improvements if the firm is experiencing overall success. It’s easy to miss opportunities to progress. Alternatively, you may feel that your business is suffering due to market forces out of your control and you’re unable to take a step forward in the current climate.

However, there are always ways to improve and move forward – and that involves taking a step back, first of all, to review your law firm holistically; its customers, systems, processes, and people to reassess your goals and ensure you are making the most of your business. 

Talk To Your Clients:

It doesn’t matter how qualified your employees are or what specialist services you provide if you don’t focus on customer service first. Customers define your firm, so your priority is to ensure you understand their needs (and indeed challenges).

You can do this by conducting surveys and research – both quantitative and qualitative –  to gain valuable insight. Just ensure that your surveys facilitate honest feedback, or you’re wasting your time, and theirs. Having a spotlight on your customers’ thoughts about your service will allow you to leverage the elements that you’re already doing well, as well as focus on any hot spots where you need to reflect and make improvements. It’s essential to take the extra step to make your customers feel valued and unique, so make sure you talk to them and listen to (and address) any problems they have. That way, you will inspire loyalty – and loyal consumers won’t just come back to you – they will recommend their friends and colleagues to you too.  

Come Out Of The Bubble: 

In a volatile market – where the economy is impacting all facets of running a business,  one of the quickest ways for a firm to stunt its growth and cripple its potential is to conduct business blindly. By that, we mean lacking awareness of what your clients’ needs are, how they have changed over time, and how your competitors have responded to such needs to stay ahead of the curve. It can be tempting to get wrapped up in the business-as-usual of today, respond to immediate needs, and push anything deemed important but not urgent – however this can have disastrous consequences for your firm. Opportunities to capitalise on market changes, strike deals with highly after clients or scale business operations can pass you by if you fail to pay attention to how your competitors are conducting their business in the market. Coming out of your ‘bubble’ to look at other firms in your practice area and/or region can really impact how you trade competitively. As the saying goes, ‘no man is an island’ and if you’re looking to increase market share, you need to fully understand where and with whom that market is buying from.

This makes the presence of a regularly updated and detailed target persona an absolute must in your business strategy as it will ensure you have a Unique Selling Point that is consistent. A target persona consists of who your clients are, where their interests lie, what pain points they have, what they want from your services, and much more. Having this level of insight into your target market enables you to not only address their problems at the right time, but it also allows you to make your marketing and specifically your branding effective by communicating your USP at every touchpoint of the buyer cycle. This helps to create a strong brand that utilises both its position and performance in the marketplace to develop a reputation for being an excellent firm to do business with. 

Lack of an EVP: 

Going back to red flag number one, a firm’s culture, people strategy, and EVP (Employee Value Proposition) live or dies by its values as that forms the foundation for its competence in attracting, retaining, and developing top legal talent. As legal professionals are now becoming increasingly demanding in their search for the ideal employer, one of the biggest mistakes any firm can make in today’s market is failing to consider the priorities and preferences of its employees or jobseekers they are looking to attract. Without such a foundation, it is incredibly easy for a firm to slip into reactive mode and allow external factors such as economic pressures, market changes, and consequently, business performance to dictate how it treats its employees.  

And even though you will hopefully have ironed out your values as a business at this point, it does not guarantee immunity from making such blunders. The key to a strong EVP is the ability to create and sustain a positive, productive workforce, and that is only made possible through a regular, honest, and thorough review of your people strategy, to ensure your firm culture and environment remain the focus of it, and not the business goals – no matter the external or internal situation at hand.

According to Brett Minchington, who coined the phrase Employee Value Proposition in the first place, this comes down to largely five elements:

• Fair pay

• Personal development and growth

• Meaningful work, making a contribution

• Good reputation

• Working with friendly colleagues

Your work environment should have employees feeling valued, respected, and motivated and should regularly facilitate open communication, effective collaboration, and a healthy work-life balance. We have seen a big shift in the market in recent years towards flexibility, hybrid working, and employee satisfaction so ensure that your EVP focuses on these areas while remaining aligned with your goals for business growth. 

Consider Your Leadership Contingent – Are They Suitable For That Role? 

The last few years have been challenging for the legal sector. Dealing with the fallout of the pandemic, increased workload, and the impact of overworking on employees’ well-being means that many firms also now need to uplevel their leadership skills alongside recruiting new lawyers into their teams to lead their firm moving forward.

In turbulent times, everyone looks to great leaders for guidance. Leadership resonates throughout a business, and the quality of your leadership can be the difference between your firm’s ultimate success or failure.

A successful law firm requires leadership that is transparent, emotionally intelligent, resilient, empathetic, focused, and inspiring.

If you believe your leadership could develop in some of these areas further, take steps now. Training in personal development and upskilling where needed will enable you to lead from the front. Failure to invest in leadership will result in good ideas coming to nothing, so start at the top. 

Invest In Building A Top Team 

A high-performing team is what any employer would want. A high-performing team of solicitors that is efficient, drives profits and gets results is no doubt the utopia that business leaders strive for, which requires excellent leadership, support in their development, and constant engagement (even before any recruits join the firm).

Developing a high-performing team that works collaboratively will enable your law firm to achieve its goals, both short and long-term. It will create a positive mindset and ethos of encouragement and positivity that will allow your firm to excel and grow, keeping you ahead of the pack in the competitive legal marketplace and making your law firm attractive to further top talent.

As part of this, professional development should play a significant role in ensuring your team keeps ahead of trends. Training and development of both hard and soft skills will not only instill a sense of pride in specialist knowledge and ability but also make employees feel valued by the firm. This, in turn, will lead to better staff retention saving you the costs of hiring and onboarding new employees. Additionally, happy staff are more productive, so you will see positive developments in the bottom line. In a working environment where individuals are part of a capable team, the quality of an individual’s sense of purpose in understanding big goals is enhanced. They feel ‘included’ in decisions, and their ideas and concerns are listened to and acted on. 

Keep On Top Of (And Ahead) Of Tech  

The legal sector is growing at a rapid pace. If you’re standing still in terms of digital ability, then you might as well be going backwards. Using digital strategies to grow your law firm allows you to reach a much larger number of potential clients than ever before. As well as building your client base, if you regularly post industry articles online, you will develop a reputation as being an authority in your specialist areas – attracting both top talent to want to work for you as well as establishing you as a credible law firm in the eyes of competitors. Your website should also reflect your forward-thinking by embracing new technology. Refining your online platform will make it more responsive, and maximizing your SEO will enable you to reach more viewers online, as well as offer you the opportunity to connect and network with others – crucial in moving forward. Additionally, a social media strategy will enable you to reach more clients, develop relationships and strengthen existing ones, gain insight into competitors, and demonstrate your industry knowledge. 

Plan For Headcount Growth Early 

As firms consider their strategy and business objectives, whether that’s on a quarterly basis as a checkpoint, or a typical 1-, 3- and 5-year plan, any kind of compound growth inevitably goes hand in hand with the need to increase headcount and upskill where required.

Firms may have their own Hiring Managers whose remit is to attract new talent to the firm, or this may fall to HR or even practising Solicitors and Partners in some cases. Either way, reaching out to a specialist legal recruiter as those strategic discussions are taking place will undoubtedly pay dividends in the long run to get a true birds-eye view of the market, your competitors, the movement of talent (and scarcity which may impact your plans) – invaluable insight that you can readily tap in to.

Ultimately, a strategic plan is the tool that will enable you to move forward and grow your legal firm. Using your knowledge of what has worked well previously, you can build a pathway to achieve your ultimate goals, avoiding strategies that have failed in the past. A good plan will move you from where you are now to where you want to be. Including milestones, and achievements will keep you focused on the end goals and provide you and your team with motivation along the way. Make your strategic plan achievable (but aspirational) and timely – and don’t be afraid to amend it as you progress if your law firm’s requirements change.  

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 5,000 placements from partners to legal executives, solicitors to paralegals, and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

When discussing the biggest drivers of change in the digital age over the last decade, it can be said that the influence that social media holds in this regard is almost unparalleled. Not only has it transformed how we communicate, work, network and collaborate but it has been directly responsible for so many success stories – both on a personal and corporate level, with social proof now being a key (and highly coveted) attribute in brand (and reputation) building, and directly responsible for ‘lead’ generation and growth. 

Social media in general is now integral to firms’ understanding of their market’s behaviour (and that of their customers/clients) and consequently their own value as a business. Many law firms today are well aware of its influence, and that these channels of communication are often the first place prospective customers can find them to get a sense of whether they are the right law firm to work with – as well as future employees. 

Where Does It Fit In Your Hiring Strategy?

 As far as hiring is concerned, it has now become an indispensable tool, given the potential scale of its reach, as well as the accessibility and cost-efficacy it offers compared to other traditional marketing means. With over 80% of jobseekers known to use social media in their job search and 73% of millennials (18-34 age group) having acquired their last position through a social media platform, its role in recruitment is only set to grow in the coming years, making the need to understand how best to leverage its value even more of an imperative. 

As such, we have outlined in this blog how you can utilise it to bolster your brand and business impact and highlight your law firm to candidates as the employer of choice.  

Picking Your Channels  

 A big part of effective marketing of your law firm on social media involves deciding what channels are best suited to support and further bolster your efforts. Not all channels will work to this end, and if not selectively picked, you could find yourself speaking into the void, with little understanding or clarity about whether or not your target market has a presence there, or whether it’s a good fit for certain demographics over others. 

LinkedIn remains the clear choice for any business looking to expand their reach and give their content maximum visibility to establish their brand as thought leaders and experts in their field – but also as an employer of choice that celebrates the success of their people, and champions individuals. 

Facebook is also a worthwhile investment reach-wise, particularly for building local organic brand awareness and community engagement.  

Instagram meanwhile offers a real opportunity for businesses to showcase their company culture, and show rather than tell the personality behind the professionals.  

X (‘formerly Twitter) works best for more real-time commentary and trend-oriented discussions, as well as quick updates. 

TikTok may not be the first channel that springs to mind when it comes to a recruitment focus – especially for traditional sectors such as Law – but there is no denying that it is a formidable force with global reach and attention, particularly amongst the younger demographics such as Gen Z who will soon become the dominant workforce cohort within the next year or so. Employee-led content could be utilised here if you have brand advocates, as well as being able to bring the working environment and culture to life. 

Whatever channel you decide to utilise, it’s crucial that you ensure it facilitates and supports the growth of your business, as a social media strategy done right offers an immense opportunity to not only influence the conversation amongst your target audience but gain a significant advantage over competitors and earmark your firm as trustworthy experts.   

Using Multi-Media to Build a Robust Content Plan  

 LinkedIn is a natural vehicle to build your profile – your company page is easy to follow and allows you to share the level of clients you work with and your firm’s culture but your employees’ profiles are an even greater channel of communication for your firm’s brand – as the platform itself favours individual and user generated form of content, particularly those that aim to establish thought leadership among their audience.  

Building a robust content plan that incorporates multimedia elements such as videos, photographs, podcasts, and compelling content is instrumental in conveying the essence of your firm and creating a compelling narrative that resonates with legal candidates – these can be huge convincers of what it could be like to join your firm; therefore, communicating consistently is key.  

Showcasing your firm’s achievements, CSR activities, and the personalities behind your legal team through engaging multimedia content can significantly influence legal talent’s perception of your firm and attract top candidates looking for a collaborative and supportive work environment.  

Authentic Employer Branding 

Sharing authentic and relatable content about your company culture, values, and employee experiences can provide potential candidates with a genuine understanding of what it’s like to work at firm  This could include employee testimonials, “day in the life” features, and insights into your firm’s mission and vision. Highlighting real stories can help build trust and connection with your audience, ultimately attracting talent who resonate with your company’s ethos and shared values. 

There are several ways in which this can be brought to lift too. A robust content plan that incorporates multimedia elements such as videos, photographs, reels/stories etc can all play their part in conveying the essence of your firm and creating a compelling narrative that resonates with legal candidates. 

Engaging Content Strategy 

Beyond traditional job postings, a compelling content strategy can include a mix of industry insights, thought leadership articles, and behind-the-scenes looks at your firm. By sharing valuable content that goes beyond recruitment pitches, you can position your company as an industry leader and an attractive place to work. This approach not only engages potential candidates but also reinforces the expertise of those who work there (‘future colleagues’) as well as the wider culture and demonstrable ways of highlighting you are on the pulse of the latest topics across the sector. 

Interactivity and Engagement – not just broadcasting 

Incorporating interactive elements such as polls, quizzes, and Q&A sessions into your social media strategy can foster engagement and dialogue around your employer brand – although this will need a little more thought and resource than posting/broadcasting your content out to your network. 

Interactive content encourages participation and can create a sense of community among your target market. This engagement can attract individuals who are not only interested in potential job opportunities but also align with your company’s values and culture – and can get involved in discussions that interest them (and also position your brand as being at the forefront of such topics). 

Spotlighting Your Brand Advocates 

Empowering your existing employees to be brand advocates on social media can significantly impact your employer branding efforts. Encourage them to share their work experiences, achievements, and industry-related content. Employee advocacy not only amplifies your employer brand to a wider audience but also provides an authentic and relatable perspective on your firm, showcasing what it’s like to be a part of the team. 

A varied multi-media approach here, and cross-channel marketing can be extremely effective in bringing this to life. 

Utilise Targeted Advertising: 

Leveraging social media advertising allows you to target specific demographics and skill sets – although will come at a cost, albeit one that can be controlled in line with budgets and outcomes. Tailoring your content to resonate with the talent you want to attract can significantly enhance your recruitment efforts. By using targeted advertising, you can reach potential candidates who align with your firms’ values and requirements, as well as basic information including location (if you are offering office-based roles) as well as job titles, level of seniority, experience etc.  

A Golden Opportunity or Added Complexity? 

Social media presents an unparalleled opportunity for law firms to showcase their Employer Value Proposition, engage with legal talent, and shape a compelling employer brand.  

As the number of social media users continues to soar, with platforms like Facebook, Instagram, LinkedIn, X, and TikTok boasting billions of active users, the potential to connect with and engage legal candidates through these channels has never been greater.  

One caveat with this rising phenomenon, however, is the added layer of complexity it adds to the recruitment side of things, as it now becomes an imperative for a business to factor it into their hiring practices and when it comes to navigating and understanding the evolving demands of talent attraction and retention in the legal sector, it can become even more challenging.   

Knowing When to Call In The Experts 

While these strategies are effective in enhancing your employer branding and attracting talent, partnering with a legal recruitment specialist can further augment your efforts. A recruitment specialist can offer valuable insights, industry expertise, and a network of potential candidates, streamlining the process of finding the right talent for your firm.  

Their understanding of the market and access to passive candidates can provide a competitive advantage in securing top-tier talent that aligns with your company’s culture and requirements – and those who have been operating for some time will almost certainly already have an engaged network of legal professionals on their own social channels who know, like, and trust them – and utilise their services when it comes to finding a new role in the market. 

By combining these modern recruitment strategies with the expertise of a recruitment specialist, you can maximise your chances of attracting and retaining the talent you need to drive your organisation forward. 

About Clayton Legal 

As a legal recruitment specialist that has been working with firms across England for over 25 years, we’d like to think we know a thing or two about how recruitment has evolved since the social media boom, and in that time have built up an in-depth knowledge of the industry as well as the necessary expertise to help our clients understand and meet the evolving needs of legal candidates. 

If you feel that your growth strategy could do with an extra leg up to ensure your firm’s employer value proposition is effectively sold to legal talent, we’re here to help. Give our team a call today on 01772 259 121 for an in-depth conversation about how we can resolve your hiring needs. 

The classic burnout problem has been an ever-present thorn in the side of the aspiring lawyer and, as problematic as it is, has long been seen as the price to pay for a richly – or even moderately – successful career. While the legal profession has been known for its resistance to change at times, let alone change to what was sometimes deemed by previous generations to be a winning formula for career success in the profession, whispers around the detriment of this ‘always on culture’ to personal and professional health have gradually turned into full-blown conversations since the dawn of the post-pandemic era and led to the high demand for flexibility we see in the discourse among legal professionals today. 

 This topic of flexible/remote/hybrid working has been the buzz of the legal space for much of the post-pandemic period, and although initially met with some pushback, most firms have now found themselves having to toe the line, whether that be to meet the expectations of the talent they are looking to hire, keep themselves in contention hiring-wise or keep existing employees happy. Legal professionals, particularly the Gen Z cohort, have been the prime advocates for this change in working practices, largely as a result of the burnout problem prevalent during – and exacerbated by – the pandemic. In an effort to counteract the effect that rising pressures on business have had on employee wellbeing, legal professionals have asked for respite in the form of flexibility – and after some initial resistance, employers now seem to be warming up to it.   

But 4 years down the line, the question has to be asked: Is it all that it’s cracked up to be?   

Flexible working – A double-edged sword? 

Some would argue that the answer to this question is a resounding yes, as the rise of a tech-centric way of working has proven to be key in establishing new, healthier and cheaper ways of working and living in a demanding and economically tumultuous time. The dreaded long commutes to work are a thing of the past for many, as are the headaches that fitting one’s work schedule around pressing personal and care needs brings on a weekly basis. The freedom and balance that such schedule offers cannot and should not be understated, and for over 75% of respondents of our latest Salary Survey report said to be currently uninterested in making a move any time soon, it was found to be their biggest reason for inertia.  

The other side of the argument, however, is that perhaps surprisingly, it is proving to be somewhat problematic. As instrumental as it has been in breathing a new lease of life into legal careers across the industry, it has ended up having quite the opposite effect for some. The rapid progression of technology during and post-pandemic has no doubt brought people more together and more connected than ever, but as this has as much intrapersonal implications as it does interpersonal, it consequently means multiple aspects of an individual’s life also become tethered to one another, blurring the lines between home and work. The near-seamless transition that a flexible way of working provides between these otherwise set boundaries – with the speed and ease of communication that email and digital video technology provide – make connecting with colleagues and employers as effortless and as easy as it is with family, friends and loved ones. Team members can reach one another with a simple Zoom or Teams call and are each only an email or text message away, and suddenly it almost feels like one is expected to be available round the clock. Without the physical barriers that dictate the end of a working day and the start of another, people are finding it harder to compartmentalise work life and personal life and as a result, are as switched on and connected mentally as they are digitally to colleagues and employers even after working hours. The FOMO that it can generate as a result is seriously detrimental. 

 Toby Pochron, employment director at law firm Freeths signals the practicality issue inherent to a flexibility-oriented work life, a rather ironic actuality – considering it was meant to eliminate rather than add to the ‘always-on mentality prominent in work cultures across the industry:

“Workers, for example, are constantly connected to not just friends and family but colleagues and employers through the same devices. The ever-present ability to check emails, for example, is a major problem. Once emails are checked, if “urgent” things are identified, there is a temptation to deal with them immediately, even if that means outside working hours.”  

Does flexible working boost or hinder productivity?

An even more poignant reality to discuss is its impact on productivity, and how, despite the general perception around the degree of autonomy flexible working offers, it can be a driver of burnout through the restrictive way in which it forces some employees to live their work life. A study conducted by the University of Essex and the University of Chicago found an interesting pattern with regard to the productivity levels of employees working in an IT company during the pandemic, noting that although working hours rose in that time – by roughly 30% – including an 18% increase in out-of-hours working, overall productivity did not significantly change. Technology was found to play a key part in setting this pattern, as the sharp rise in meeting hours and email traffic meant there was a greater cost to pay for seamless collaboration and communication, a cost that came in the form of their autonomy –a factor found by the NALP to be one of the biggest drivers of burnout. As one might expect, this naturally leads to the behaviours normally associated with burnout, such as regular working out of hours – to compensate for a perceived lack of professional efficacy, and a resulting chronic exhaustion that only serves to compound the productivity problem and ultimately the business’ bottom line. 

Such issues put significant strain on mental and emotional resources and also make formal and informal working relationships difficult to build or maintain for an employee, which leads to a distinct lack of engagement with and increased distancing from work life – another common sign of burnout. Dr.Christoph Siemroth, one of the researchers involved in the above study, remarked on its impact on general capacity to build interpersonal relationships both in and out of work: “Additional evidence for this view is that employees networked less – they had fewer contacts with colleagues and business units both inside and outside the firm.”  

This has a particularly marked effect on new employees trying to find their feet during onboarding processes and the balancing act of juggling work and personal responsibilities in a new and unconventional work lifestyle. The lack of person-to-person contact and informal interaction (which is often crucial to building relationships with colleagues and a strong sense of stability in the early days of one’s tenure) present in a virtual meeting compared to a physical one, can lead to a disconnect between trainee/manager and employee and make integration an even bigger challenge, exacerbating burnout as a result. Employees already part of the furniture aren’t immune to this intrinsic issue within flexible working either, as the nature of virtual collaboration dictates that working relationships are the focus of any interpersonal interaction made, with any informal talk kept to a minimum to prioritise productivity. 

So, when the evidence points to a clear trend, counterintuitive as it may seem to imply that flexibility can be detrimental to overall professional wellbeing, it is pertinent to ask at this junction: what are the reasons it’s doing more harm than good?  

The work-life balance conundrum

Employers are falling into the all too common trap of defining what work-life balance means for their employees, when one of the most pertinent things about flexible working is the term’s inherent applicability to all lifestyles – whether that be in the form of a fixed hybrid schedule, a malleable working schedule or a fully remote one. Not every employee wants the lines between their work and personal life blurred, while some need the two to be closely linked, in order to allow for a work pattern that best supports their preferred style of working. 

 A study conducted by Gallup to investigate the preferred work styles amongst the U.S. workforce highlights the importance of allowing employees to decide what a healthy flexible working arrangement is for them. When asked what work schedule would be the most ideal out of a choice of a 9-5 job (with a clear divide between work and personal life) and a blend of the two throughout a working day, the results showed that out of all participants, 50% preferred the former (termed splitters) while the other 50 chose the latter (termed blenders). What was even more interesting was that out of a survey of large-company CHROs, they found that HR leaders repeatedly underestimated how much of their workforce wanted to be splitters. 

While the former set of results did vary by work-type, the key takeaway from the research was that employees not working in their preferred ways were more likely to report experiencing burnout, be less engaged and most importantly to hiring managers – on the market for a new job. Making the choice for your workers or team regarding what manner of flexible working suits them best is counterproductive to individual productivity and can cause the aforementioned issues exhibited by individuals struggling with burnout – issues that, out of all the burnout symptoms, have been shown to be among the top 10 that impact health and longevity.  

Your legal team: understanding your ‘splitters’ and ‘blenders’

Your goal therefore as an employer when approaching flexible working should be to understand on what spectrum each member of your workforce lies – whether they lean towards the splitter or the blender type – and devise an informed solution that best addresses their needs. This is especially important where a neurodiverse employee is concerned, as they largely depend on this kind of support and understanding from their employer in order to thrive at their job. The best way to approach doing this is to make it a leadership problem first before an employee one, as due to the systemic nature of the problem of burnout, its root causes must be tackled at the top first, before any resulting effects can be seen on the workforce.   

As such, the onus is on a firm’s leaders to begin by cultivating an environment that prioritises strong relationships and builds autonomy, belonging, competence and individual gratification from work, as this has been shown according to research, to mitigate burnout in workforces. This can and should be done by incorporating this into any programmes undertaken by leadership figures in the firm, and going a step further to make it part of formal coaching, as this helps to make the concepts of risks and consequences of burnout real to leaders, and offers a more bespoke and systemic approach to resolving individual-specific challenges with resolving burnout in one’s team. A core part of this is involving and utilising employee perspectives and experiences, as this will best inform the solutions you intend to craft for your own workforce. 

When this is done, you put the control and autonomy that can otherwise feel out of reach, back into your workers’ hands, thereby enabling them to work in a way that best suits them, and tighten any gaps present in employer-employee/colleague relationships to build the support systems that a workforce needs to keep them afloat should things become difficult to manage individually (which is often the case among lawyers in the industry). And most importantly, you heal that fracture that appears in their self-worth as a result of the sense of professional inadequacy burnout causes, as well as the physical and mental exhaustion it can lead to.   

Perhaps most pertinent to the discussion hiring-wise, is its profound impact on retention efforts – as at the end of the day the simple math is – the less unhappy and burnt-out employees are, the less likely they are to be watching out or actively searching for a new job – an undesirable situation for any employer to be amidst a widespread skills shortage problem. As far as recruitment is concerned, it significantly broadens your reach to otherwise shut-out segments of the legal talent pool unable to find what best suits their needs flexible-working-wise, and keeps you front of mind to the kind of legal professionals your firm may find annoyingly elusive. 

About Clayton Legal  

Clayton Legal has been partnering with law firms across the country since 1999 and has built up an enviable reputation for trust and reliability during that time. We have made over 5,000 placements from Partners to Legal Executives, Solicitors to Paralegals and Legal I.T. personnel to Practice Managers.  

 If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121.  

With the first month of the new year now in the bag, it is highly probable that those ‘New Year’ resolutions set at the back end of 2023 have already been broken – at least those set on a personal level where exercise or the quitting of bad habits are usually top of those lists.

In this regard, it is estimated that as many as 80% of people fail to keep their resolutions by February, with only a mere 8% seeing them through for the entirety of the year.

A 4000-year Old Tradition

The act of setting goals at the start of a new calendar year is reported to date back to Ancient Babylonians some 4000 years ago where ‘debts were promised to be paid to gods and borrowed objects returned’. And, whilst the new year promises were deeply entwined with religion and mythology, the premise of a ‘new beginning’ is one that has carried through for many thousands of years.

While resolutions are often associated with personal goals, they hold equal importance when it comes to business – especially around setting annual objectives and reflecting on the overall strategy in an ever-changing environment where continual review of the road ahead is crucial.

Most businesses will review their new year plans in quarter four when typically, there is enough information to reflect back on metrics and KPIs for the current year, assess whether or not objectives will be hit, and allow some wiggle room to re-calibrate and focus on ending the year on a high.

Objectives or ‘new year resolutions’ therefore have likely long been set at this juncture – and for those firms set on a growth trajectory, these will likely include executing hiring plans as well as a laser-sharp focus on staff retention.

Are Your Business Resolutions Still on Track?

At the stroke of midnight on 1^st January, and the subsequent return to the office after the festive break, law firms will no doubt have set their sights kickstarting the 2024 objectives with intent. However, as the first quarter unfolds, it appears that some legal practices may be encountering obstacles in adhering to their hiring-focused resolutions.

Even one calendar month down the line, and then as the year progresses, it’s essential for law firms to reassess their hiring objectives, adapt to unforeseen challenges, and remain committed to the path of growth – especially when you consider a recent statistic that 75% of UK businesses are in a state of ‘existence’ or just surviving.

So what areas should firms be focussed on to ensure their well-intentioned goals remain on track?

Streamline (and Standardise) Your Hiring Process:

The aspiration to streamline hiring processes and avoid past mistakes holds promise, but the intricate decision-making within law firms can pose challenges. If you recruit regularly, it is worth looking to standardise processes where possible, albeit not at the detriment to the often-unique experiences of each individual candidate that comes into contact with the firm. An ethical approach to recruitment is recommended here – and is becoming a non-negotiable in the current candidate-led market.

Enhance Diversity Efforts:

Despite the emphasis on diversity and inclusion, some law firms may struggle to make significant progress due to ingrained practices and a lack of comprehensive strategies. Overcoming unconscious biases and fostering an inclusive environment requires continuous effort, which may not be progressing as rapidly as intended. Diversity, Equity, and Inclusion (DEI) are not just buzzwords or an acronym to add to your customer-facing marketing; they are essential components of a successful business strategy of any firm that aims to remain competitive. As the glue that keeps social dynamics within a business and in turn, team competence and efficacy functioning at its highest capacity, it is indispensable to your hiring strategy, whatever your recruitment goals or objectives may be, and when done right, it can be instrumental in keeping your talent attraction and retention efforts on track.

It is perhaps concerning then, that firms are yet to treat it as more than an emerging trend in practice, and some go only as far as paying lip service when professing to make it a central part of their recruitment efforts. If you’re serious about taking your hiring game to the next level in 2024, then this is a great place to start. We look at how to build a DEI strategy that supercharges your recruitment efforts here.

Revisit Your Job Descriptions:

Job descriptions may be overlooked as daily legal tasks take precedence. Busy schedules can result in insufficient attention to crafting comprehensive and appealing job descriptions, making it difficult to attract top-tier talent.

However, as the hiring landscape evolves, legal candidates still rely on engaging, informative, and powerful job descriptions to assess whether or not they are a fit for their career aspirations and professional development. The best job descriptions go beyond skill requirements, offering a glimpse into firm culture and showcasing benefits that matter to the market’s top talent.

As law firms forge ahead with hiring initiatives, the importance of making your voice shine amidst the noise becomes increasingly important. If you want to turn the heads of the right people from the get-go and avoid a ‘square peg in a round hole’ scenario with regard to your hiring efforts, then your job descriptions must be compelling, engaging and effective enough to attract the market’s top talent. Find out more about how to craft a winning job description here.

Harness the Potential of Social Media:

The traditionally conservative legal industry may find it challenging to fully embrace the power of social media. The time and resources required for maintaining an active and engaging social media presence can be overwhelming for firms, leading to a lapse in this resolution, however, love it or loathe it – the fact remains that legal professionals will research the whole digital footprint of a firm as part of their decision-making process.

If you have the core channels set up and active, it’s always worth a holistic review of things like your bio information, and your wider content strategy. What kind of things do you communicate? Do you share information that gives visitors to those platforms a good idea of your working environment and culture? Is it obvious how you celebrate success? Can you utilise the voice of your existing employees to focus on things like career development?  A social media strategy is usually easy to flex and improve as and when you need to, so if that review wasn’t part of your new-year resolution, it’s always worth finding the time to conduct your due-diligence and ensure that your channels are working as hard as they can to put your best foot forward to those in the active talent pools.

Invest in Training and Upskilling:

Despite recognising the importance of investing in staff development, law firms may face budget constraints or a lack of suitable training programs. This can hinder the execution of the resolution to upskill existing staff – something that will no doubt be on the agendas of businesses up and down the country as the much-documented skills shortage becomes a harsh reality.

Similarly, what legal professionals look for in an employer has changed significantly since the pandemic and the value of career fulfillment has become a staple part of the modern legal professional’s priorities when searching for the ideal employer.

The notion of the one-employer-career has changed dramatically in recent years, and it’s not at all uncommon for legal professionals to be left with a lingering sense of stagnation after spending a few years building their skills in their current role, and consequently view the option of jumping ship as the only way to experience real progress in their career.

The resulting high turnover rate is what has brought the idea of Employee Development Plans into focus for law firms, with an aim to ensure ongoing employability through improving the individual’s workplace soft and hard skills, and industry knowledge. A good plan will strive to create a series of actions designed to help the individual develop and grow within the context of their legal career, while also developing their capabilities and meeting the needs of the employer.

Build and Maintain Brand Image:

Building and maintaining a strong brand image demands consistent effort and resources. Law firms may find it challenging to allocate sufficient time and funds to enhance their brand, especially when immediate client needs take precedence.

Candidates believe in what they can see now more than ever, and in an age where information is easily accessible online, maintaining a strong brand and a good reputation is essential for attracting and retaining top legal talent. Prospective candidates will research a firm as much as the firm will investigate the candidates’ qualifications and qualities and should your credibility fall short as an employer you can be filtered out of shortlists before a CV or profile is even read.

A proactive approach is therefore essential in order to positively influence one’s brand and reputation in the market, whether that be by building a workforce that acts as ambassadors that champion the business values, or convincingly demonstrating that your business does indeed walk the walk when it comes to employee satisfaction. Click here to find out more about how you can tap into the potential your employer brand carries and catalyse its growth.

Consider How Flexible You Can Afford to Be:

One might say that the hybrid working drum has been beaten to death ever since its meteoric rise in popularity among legal candidates during the pandemic. It’s hardly a secret to anyone keeping a close eye on the state of play across the industry over the last few years, and most if not all firms competing for the best talent available on the market will be well aware of just how highly sought after flexibility is by the talent pool in their current market.

And yet, this topic of flexibility remains a sticking point with some employers today, and as a result a barrier to rather than a buttress for hiring success. While that is in part due to expected challenges in marrying candidate and business demands, it is also due to the general rigidity legal employers are known to have towards changes to traditional modus operandi in general. When competition for talent is fiercer than ever before, can your firm afford to be flexible when it comes to working arrangements?

Ultimately, the crux of your success in your hiring efforts will come down to how well you can provide the best employee experience better than your competitors (and back it up). If it is indeed a viable option for your business then it should absolutely be part of your recruitment – and retention – strategy.  We take a deeper look at this and much more here.

In Conclusion:

With almost 11 months left of the year, arguably it is still all to play for when it comes to adherence to your annual business objectives. If however, the roadmap to growth has already hit some bumps in the road, especially when it comes to talent attraction, utilising the services of legal recruitment specialists will undoubtedly get those plans back on track with renewed insight about current market conditions and the movement of talent within your region and/or practice area.

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 5,000 placements from partners to legal executives, solicitors to paralegals and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Following the pandemic businesses across the legal industry have gradually started to find their feet, slowly but surely accepting and adapting to the multitude of changes the post-pandemic market has thrust on our shoulders. Employers have recognised and respected the change in status quo concerning the expectations set out in current client and employee demands and seem to be reworking their hiring strategies accordingly to keep up.

Last year however, it wasn’t quite the year of progress many would’ve envisioned, and while it’s certainly true that finding the right legal talent in today’s market is rarely ever a straightforward task, many will agree that few years have brought more challenges when it came to both the recruitment AND retention of top talent.

According to a report released last year by Vacancysoft and Search, 2023 was a less active year than anticipated for the UK’s top law firms with vacancies down 35.5% year-on-year. And, even as hiring appetite increases as a new year takes hold, according to the Wolters Kluwer ‘Future Ready Lawyer 2023’ Report, recruitment and retention are likely to still be key challenges for the legal industry in the next 3 years, one that legal professionals “are not yet ready to overcome.” A similar concern for the general outlook on recruitment in the coming years was also echoed by the International Bar Association in their IBA legal agenda, listing talent attraction and retention as one of the biggest challenges to businesses in the sector, due to the changing demands and priorities of younger legal professionals, in particular work-life balance and a greater sense of purpose in the work they do on a day-to-day basis.

For any firm intent on growth this year, there is therefore no better time than now to put your recruitment process under the microscope and lay the groundwork needed for it be successful – particularly against a backdrop of continued economic uncertainty and a skills shortage still prevalent in the sector.

Recruitment can be, and often is, a laborious and multi-faceted process, but here are 6 steps to ensure you start on the right path this coming year >>>

1. A Focus on Flexibility

A direct and perhaps one of the biggest consequences of the widely reported skills shortage is the sudden shift of the industry towards a more digital tech-oriented manner of working and the incorporation of such tools into legal practice – something that’s sure to change demand for certain skillsets within the legal profession. What is poignant about this fact however, is how it will actually emphasise the need for soft skills in the near future. With AI technology set to spearhead the streamlining of legal procedures and more work to be commoditised, what will be highly sought after by legal employers skills-wise is the ability to deal with human beings, and the qualities that best serve that purpose.

However, if some of the inflexibility found in firms across the sector continues to persist, the search for talent of this calibre will only get harder. A paper published last year by Harvard Business School and Accenture revealed that a huge number of skilled hidden workers are shut out of employment simply due to the lack of flexibility present among employers today. Law firms risk being oblivious to the reservoir of talent right under their noses if they fail to adapt to the changing demands of legal professionals.

It therefore serves your firm far better to begin looking at how you can better serve the candidates you want working at your firm. Whether this requires a sit-down with your recruitment team to discuss how such accommodations can be made and communicated throughout the hiring process or a talk with your management team to improve existing firm practices to better support its employees, it is a must for any firm seeking to remain attractive to prospective candidates.

2. Update Your Hiring Strategy With a Focus on Candidate Care

As you begin to rework your hiring and firm practices with your candidates in mind, the central theme of empathy should be the thread that runs throughout your hiring process, as this is what virtually all job seekers are looking for at the end of the day.

Show your candidates you have their best interests in mind and are invested in delivering the right level of support at every stage of the application process, by implementing strategies for better candidate care. This could involve simplifying interview processes to enhance accessibility through the option of flexible interview locations or the use of screen readers during assessments. This could be especially ideal if you’re looking to hire remote and hybrid employees.

Remember to implement and establish channels of communication with your candidates throughout the hiring process too. Regular communication is key to a good candidate experience.

3. Refine Your Employer Brand

Your employer brand is what gives your law firm the edge over the competition in your search for legal talent. It’s how you ensure you appeal to candidates with what your firm has to offer, whether that be an excellent salary and benefit options, a sense of purpose, shared values or great career development opportunities.

Despite its recognised importance in any successful hiring endeavour today, many law firms still struggle to utilise it effectively to position themselves in front of their target audience. If you find yourself questioning the efficacy of your brand, then a good starting point will be to define what makes people actually want to work with you. Ask your team members what convinced them to continue with your firm, and what they find most appealing about working there.

• Do you have a supportive leadership team?
• Does your firm offer excellent opportunities for professional development and growth?
• Does it foster an employee-centric culture that eliminates many of the problems legal professionals encounter in the workplace, such as burnout?

Once you know what makes your business unique, the next step is to get it publicised as much as possible.

Don’t forget that existing employees can help here – particularly those that are engaged and are already good advocates for the business and brand.

By giving them a voice to provide prospective candidates with insights into the employee experience, you add much more credibility to your message and get the attention of the right individuals. Use testimonials, success stories and positive feedback to your advantage and make them known on social media as often as possible to expand your reach.

4. Review Your Digital Footprint

Establishing a compelling employer brand is pivotal for attracting top legal talent, but its effectiveness hinges on strategic exposure to the right audience. A strong digital presence is essential for any law firm in the industry today. Presently, approximately 86% of job seekers incorporate social media into their job search, and prospective legal candidates frequently turn to the web for insights into a firm’s culture through reviews.

Ensuring that your website provides an insider’s perspective on your business operations is crucial for the credibility and authenticity of your employer brand. Clearly articulate your values, mission statement, and vision to engage the interest of potential candidates while maintaining a consistent presence across the social channels frequented by your target candidates. Don’t forget to assess and update your appearance on job review boards too.

5. Spark the Interest You Want Through Your Job Descriptions

Your job descriptions are one of the first things potential candidates will examine when deciding whether they want to work with you. With this in mind, it’s important to ensure you’re conveying the right information. Don’t make the mistake of putting off talented legal employees by listing too many unnecessary or “preferred” skills.

Highlight only the characteristics and qualities you know you’re going to need most. At the same time, make sure you’re avoiding any language in your descriptions that may show unintentional bias towards a specific audience.

When writing your descriptions, don’t forget to showcase reasons why your candidates might want to work for you. Draw attention to your unique company culture, your salary package, and even the available training opportunities in place.

More help to ensure these turn the heads of the right people can be found here.

6. Bring in the Experts

When it comes to attracting legal talent, undoubtedly the best tool you can possibly have in your arsenal is the services of an expert in the field – one that takes the time to understand your firm’s business needs, and acts with your best interests at heart, while giving you the support you need at every step of the process. This is what makes the expertise of a legal recruitment partner so invaluable for hirers as not only can they position your business in front of the right legal candidates – a task becoming increasingly harder by the day in today’s market – but they also work with you to build a talent pipeline and ensure your recruitment process remains efficient and effective even when not actively hiring.

Amongst several other benefits that come with such partnerships, perhaps one of the most beneficial is that the longer you work with them, the better they can understand the needs of your firm, and the better the fit and quality of candidates they can find for your business as a result.

At Clayton Legal, we work with law firms such as yours to make this a reality, no matter the staffing requirement asked of us, and are committed to adding real value to the businesses that partner with us for their hiring needs. Our team make it their mission to ensure you get nothing less than the support and the talent you need to make your recruitment endeavours successful – and are on hand to provide guidance throughout the process wherever necessary.

If you are currently weighing up your options and feel that your hiring efforts could do with a little extra help from a recruitment expert then there is no better time than now to get in touch with our team for an informal chat about how we could help. Give us a ring on 01772 259 121 today or contact us here.

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 5,000 placements from partners to legal executives, solicitors to paralegals and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.