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EVP, CSR & ESG: The Acronyms Impacting Your Talent Attraction & Retention

In a skills-short market, businesses across all sectors are looking more closely at their strategies for attracting and retaining their talent. And whilst a focus on employer branding has been a part of business DNA for a number of years (prevalent in the early 1990s and usually straddling both the marketing and HR functions), the last decade has seen a new phrase coined that takes the concept a step further.

The Employer Value Proposition (EVP) has become somewhat of a buzzword more recently – especially as businesses operate in an increasingly competitive and borderless world that is economically volatile.

Pioneer of employer branding research, Brett Minchington defined an EVP in 2005 as “a set of associations and offerings provided by  an organisation in return for the skills, capabilities, and experiences an employee brings to the organisation.”

In simple terms, it is the way that businesses differentiate themselves in their particular market allowing them to not only attract and recruit ‘right fit’ new employees but also impact the engagement and retention of existing staff members.

 

Why Your EVP Could Be Your MVP

While there seems to be more jargon and acronyms than ever – what is clear is that it is more important than ever for law firms to communicate the compelling reasons why future hires should choose to work with/ for them.

In the past, many businesses assumed the key to a successful EVP was simply offering their team the best salary and benefits. However, teams today are looking for more than just financial value in their careers.

As attitudes to the workplace have changed, so have priorities as legal professionals now have more opportunities than ever to consider where, how, and when they work.

Vacancies offering fully remote or hybrid contracts means that staff are no longer restricted by geography when assessing new opportunities in the market, and with the net cast wider – so too are the opportunities (and indeed, competition).

Fundamentally you need to communicate all the specific and unique benefits an employee can expect to receive when they join your business. These should seek, where possible, to differentiate yourself from competitors operating in the same region and/or practice area; describing (and making tangible) what the business stands for – vision, culture, and working environment.

According to Gartner, a leader in people management, an EVP can massively strengthen your position in the hiring landscape and improves your chances of retaining talent, decreasing annual employee turnover by just under 70%, whilst increasing ‘new hire commitment’ by nearly 30%.

 

The War For Talent Is Over. Talent Won.

The quote above by PwC’s US Chairman, Tim Ryan in October last year continues to do the rounds as the UK’s drought of talent is still felt across many industries and professional sectors. As highlighted in a recent article on Maddyness, UK unemployment rates remain at a historic low of 3.75%, and with vacancies still at heady heights (compared to pre-pandemic levels), there remains a disconnect between demand and supply.

Furthermore, those businesses that were proactive in securing talent by offering inflated salaries may no longer have this option against a backdrop of economic uncertainty, and squeezed budgets.

And whilst this may on the surface start to level the playing field between small and medium-sized firms who couldn’t compete on price, the challenge around standing out on the things that matter very much remains.

Creating a stand-out working culture and work environment, and offering staff a holistic package of perks and rewards is only the first step, however. Finding innovative, bold, and creative ways to communicate this externally (and through internal channels) is key – and should go beyond one-dimensional lists on websites and job descriptions.

Attracting The New Generation Of Legal Employees

It is a well-publicised fact that Generation Z, the youngest generation to approach the working world, will soon surpass Millennials as the most populous generation on earth. By 2030, this group will make up 30% of the workforce, bringing new demands, expectations, and priorities for employers to consider.

Often raised by innovative millennials, Gen Z is the most diverse and educated age group in the professional world today. Born into a connected, digital, and empathetic world they spend approximately half of their waking hours interacting with technology. Shaped by an era of social feeds and internet culture, the slew of powerful social justice movements they’ve witnessed in recent years have given them a unique sensibility and a strong stance regarding ethical business practices and equity.

Generation Z undoubtedly has several valuable characteristics to bring to the legal landscape, yet their approach to the workplace may cause certain challenges for business leaders as they aren’t motivated or moved by the same things as their millennial parents (we looked at some of these recently in our detailed guide on Motivating Gen Z Employees).

What has been already noted, however, is that this demographic cohort (known colloquially as ‘zoomers’) is emerging as the ‘sustainability generation’ – impacted massively by global events like the Pandemic which, according to Forbes, didn’t start the sustainability revolution necessarily, but certainly put it into overdrive (with Gen Z in the driver’s seat).

Attracting and retaining this generation will therefore need to focus on green and eco-credentials, and general CSR initiatives as part of a wider employment proposal that is demonstrably ethical, moral, and has a societal purpose. 

 

CSR & ESG – as easy as ABC?

Employer value propositions are evolving, due to shifting business priorities, working patterns, and employee values as well as external factors like the economy and political landscape. A focus on well-being and wellness initiatives, work-life balance, diversity, and inclusion are continuing themes setting value propositions apart across the legal landscape, alongside programmes and statements centred around Corporate Social Responsibility (CSR).

But with a new acronym on the block for Law Firms to get their heads around – ESG… it’s no wonder there is some confusion around where businesses should place their focus amidst this ‘alphabet soup’ of initiatives.

Corporate Social Responsibility (CSR) is a business approach designed around making a social impact and focus beyond profits. It is designed (or should be) to benefit society and the local community as well as the environment for the collective good – and in turn will also, by proxy, enhance the firm’s image, generate more business, and earn customer and employee loyalty.

It is generally split into 4 areas:

  1. Environmental
  2. Ethical
  3. Philanthropic
  4. Economic

All are aimed at providing benefits to both the general public as well as company shareholders and employees.

Environmental, Social, and Governance (ESG) isn’t quite the same – although according to a Harvard Law School study in 2021, both terms do appear interchangeable. Rather, this programme is more data driven, and increasingly  an act of corporate compliance; defined as ‘a set of standards measuring a business’s impact on society, the environment, and how transparent and accountable it is.’

In brief, the three areas or factors look at:

  • Environmental – a firm’s impact on the environment, such as carbon emissions, waste management, and resource usage.
  • Social – a firm’s impact on society, including issues such as labour practices, human rights, and engagement with the local community.
  • Governance – a firm’s management and oversight, such as board and management structure, executive compensation and remuneration, and shareholder rights.

ESG has become increasingly important for investors and businesses as stakeholders demand greater accountability and transparency on sustainability and ethical issues. The key difference therefore compared to CSR, is that it is viewed as the outcome (measured and reported on) of a firm’s sustainability, whilst CSR focuses on a firm’s voluntary actions to improve its impact.

An even simpler comparison by Akepa:

  • CSR: a general sustainability framework, mainly used by companies
  • ESG: a measurable sustainability assessment, popular with investors

 

In Conclusion

As a Partner, Senior, or Hiring professional within a law firm, getting your head around the many acronyms and initiatives is the first hurdle in understanding the evolving values that current (and prospective) employees have when it comes to their employer.

Understanding what these shifting ideologies are is critical when it comes to retaining, engaging, and attracting talent  – although it is equally as important not to pay lip service or view things like your EVP as a box-ticking exercise.

What is clear, is that embracing CSR (Corporate Social Responsibility) has become a necessity for law firms around the globe, not least because it remains high on the agenda of both Millennials and Gen Z employees who are ever critical of their employer’s ethical stance, reputation in the market, and values that they hope will mirror their own.

In a LinkedIn News article from earlier this year, it was reported that these demographic cohorts actively consider “conscious quitting” if the company doesn’t align with their values. It also highlighted research from KMPG which stated that 46% of employees want their employer to ‘demonstrate a commitment to environmental, social and governance’, with 1 in 5 turning down the offer of a new role if they felt a disconnect.

 

Clayton Legal’s Commitment

Of course, CSR, ESG, EVP, and any other business-related acronym are not just relevant to the legal sector.

As a prominent Northwest employer that has been in business for nearly 25 years, we also recognise the importance of our own value proposition when it comes to our people and our community.

Our commitment to CSR can be seen here, where we detail our approach, programme, and statement of intent as we strive to become a socially responsible business, both internally and externally – making a positive impact on our people and workplace, our clients and suppliers, our local community, and our local and global environment.

The purpose of our programme is to sustain a business that is successful and respected in its ethical standing by our stakeholders. These include candidates, clients, investors, regulators, suppliers, and the wider community.

We are particularly passionate about supporting causes that have roots and impact here in the UK, and in the Northwest. One initiative that we have recently joined and committed to is Ecologi, a certified B-Corp social enterprise, and platform for Climate Action; helping individuals, families, and businesses become Climate Positive.

This market leader is certainly gaining traction and publicity, and we are delighted to join the other 40,000 members in taking simple, but impactful climate action. This year we have committed to fund the planting of trees in the UK for every placement we make and are also involved in the Beta trial to calculate our carbon footprint, and put plans in place to reduce our emissions.

You can see the impact of Ecologi’s work and their UK reforestation projects here.

In addition, Managing Director, Lynn Sedgwick and Performance and Development Director, Louise Kearns joined the Good Growth Programme in February this year, ran by Lancaster University and supported by Boost, Lancashire’s Business Growth Hub.

The 5-month Programme was underpinned by world-leading research produced by Lancaster University Management School and focused on business strategies that are centred around the environment, community, and social justice. It was a great chance to connect and collaborate with other SME leaders and contribute to solving local and global challenges.

 

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 5,000 placements from partners to legal executives, solicitors to paralegals, and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help – whether that’s on a contingency or retained basis. Call us on 01772 259 121 or email us here.

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Posted By

Laura Lissett

Marketing Consultant

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Are You Sitting Comfortably? Why Its Time To Evaluate Your Office Ergonomics

  • February 28, 2023

It’s no secret that modern-day life has us spending a large chunk of our waking hours seated at a desk. In fact, a staggering 90,000 hours of our lifetime is spent at work – using a computer or working with other office equipment. But, did you know that our work environment can greatly impact our physical and mental well-being?

With most office jobs requiring prolonged periods of computer and equipment use, it’s no wonder that work-related injuries, especially repetitive strain injuries, are a leading cause of medical leave. That is why the need for an ergonomically correct office is important. Ergonomics is a modern word coined from two Greek words – Ergon, meaning work, and nomoi, meaning natural laws. The goal of office ergonomics is to design your office workstation in such a way that it fits you and allows for a comfortable working environment for maximum productivity and efficiency. In fact, according to the Thesaurus dictionary, office ergonomics is synonymous with workplace efficiency and user-friendly systems. A workspace designed with ergonomics in mind can significantly reduce the risk of physical pain and discomfort, such as back strains and repetitive strain injuries. Not to mention, it can also alleviate common issues like eye strain and headaches caused by improper lighting and screen placement.

But, it’s not just about physical comfort. An ergonomic work environment can greatly improve an employee’s mental well-being. By reducing stress and promoting concentration, employees can flourish in a workspace that supports their work. This leads to greater job satisfaction, a reduction in anxiety, and a more positive state of mind. When employees feel their physical needs are met, they are more likely to feel valued by their employer, leading to a stronger emotional connection to the firm and a greater sense of commitment.

Employers can also demonstrate their commitment to their employee’s health and well-being by providing ergonomic equipment and promoting healthy work practices. Some employers even go ahead to conduct their own DSE Risk Assessments. A DSE Risk Assessment includes a checklist of all aspects of the office station. This can create a positive and supportive workplace culture, resulting in a more motivated and engaged workforce, and reduced turnover, and absenteeism.

So, how do you create a more ergonomic work environment in your firm?

You may want to start by doing the following:

Proper chair selection: Ensure that chairs have adjustable features such as height, tilt, and armrests to allow employees to find a comfortable position. An ergonomic chair provides support for your lower back, hips, and legs. It should be adjustable to fit your body and provide proper posture when sitting.

Desk height: There is also the option of a treadmill/walking desk as a 2023 article from Irish Examiner has stated that sitting for eight or more hours per day can be linked to a 20% higher risk of getting heart disease or dying from any cause, compared to those who sat for half that time.

Keyboard and mouse: Ensure that keyboards and mouse are positioned at a comfortable distance and height, and that wrist pads are provided to reduce pressure on the wrist. Your keyboard and mouse should be positioned directly in front of you and close to your body, to minimize awkward reaching and twisting. Additionally, a wrist rest can help reduce the strain on your wrists and forearms.

Monitor placement: Make sure that monitors are placed at eye level to reduce neck strain and are positioned at a comfortable distance from the user. Your monitor should be positioned directly in front of you, at a comfortable distance and height. The top of the screen should be at or slightly below eye level, and the screen should be large enough to allow you to read the text without straining your eyes.

Lighting: Adequate lighting is important for reducing eye strain and creating a comfortable work environment. Place your desk near a window or invest in a task light if needed.

Exercise and screen breaks:

If you have employees or you yourself work from home – even on a hybrid basis, you can also benefit from an ergonomically compliant space and there are a wealth of resources online that provide further tips and guidelines for the home office. This could mean creating a designated workspace, taking regular breaks, and establishing a fixed work schedule.

Ultimately, incorporating ergonomic principles in the workspace can bring immense benefits to both employees and your firm. By creating a workspace that prioritizes comfort and safety, employees are more likely to experience reduced stress levels, improved posture, and a decrease in workplace injuries.

As discussed in our recent blog, this investment in their well-being will speak volumes about the company’s commitment to their employees and contribute to a stronger employer value proposition (EVP), which encompasses all elements of the employment experience, including the physical work environment.

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 5,000 placements from partners to legal executives, solicitors to paralegals, and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help.

Call us on 01772 259 121 or get in touch with us here .

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Building Leadership Skills in Your Law Firm

The last few years have been challenging for the legal sector. Dealing with the fall out of the pandemic, increased workload, and the impact of overworking on employees’ wellbeing means that many firms also now need to uplevel their leadership skills alongside recruiting new lawyers into their team to lead their firm moving forward.

In turbulent times, everyone looks to great leaders for guidance. Leadership resonates throughout a business, and the quality of your leadership can be the difference between your firm’s ultimate success or failure.

Good leaders exhibit specific traits which allow them to inspire, motivate, engage, and boost the productivity of their legal team.

Today’s post shares five key leadership skills for today’s legal workplace to develop in your team and those to look out for as you recruit.

The Ability to Set Goals Based on a Vision

Great leaders have a vision. All successful law firms were started because the founder had a vision of what they could create.

As you build your legal team at every level, remember that employees often join firms because of the vision and direction shared during the interview, as well as fair pay and conditions, and the opportunity to work with great clients. Unequivocally, elements such as this should be communicated as part of the hiring process.

Innovating and reacting to change is part of a law firm’s growth and is necessary for development. So, it’s vital to deploy your strategy to manage challenges while considering that you need a solid business plan that indicates where you are adjusting and setting relevant goals.

Effective legal leaders ensure everyone is on board with the strategic plan and its ultimate objective – alignment across the firm will be key to success.

Greater leaders can tap into team creativity, developing a sense of purpose that develops an inspired team.

Setting goals in a S.M.A.R.T.  way can also increase performance – specific objectives that are challenging yet achievable are more likely to inspire your team and give them something to work towards collaboratively.

Clear Communication Skills

Part of sharing the vision is the ability to communicate both authentically and with authority.

Law firm leaders must develop the ability to communicate with people at every level, from a stressed-out client to every member of their wider legal team.

Effective leaders must be able to express ideas and information to the people they want to lead.

Successful communication also involves clarity of message, which happens when leaders ditch the jargon and listen to what is important to their team.

As human beings, before we mentally agree to follow someone, we need to feel listened to by our leaders.

Decision-Making Ability

It is easy to assume that everyone in the legal profession has good judgement alongside the ability to make decisions. This occurs as lawyers handle complex caseloads, though not always when addressing challenges in the team or performance managing a difficult employee.

Lawyers are generally confident individuals by nature. However, making decisions in a team setting isn’t always as black and white as it might first appear, as highlighted by Daniel Kahneman, the Nobel Prize-winning professor who developed prospect theory which shifted opinions on decision making.

To make a good decision, you need to understand how different choices change the likelihood of various outcomes and how desirable each of those outcomes is. In other words, decision making requires both prediction and judgment.

Focus on listening and gathering data from your team as you would for any case you are handling, and you will notice how your decision-making ability improves.

Create a Learning and Development Culture

Here at Clayton Legal, we often ask candidates applying for roles whether the law firm hiring has a development culture and one where the team is encouraged to grow and develop. A stronger leader will make this part of the plan for their firm.

With advancements in digital platforms, online learning is easy to implement alongside more formal events in your firm.

Create a training program for your law firm’s team that allows them to engage at their own pace and with topics that interest them personally. These topics should be largely focused on the team member’s speciality and what your firm needs from them, but it’s also valuable to offer the opportunity to learn about areas outside of their speciality.

Being Accountable

Being accountable for both actions and results is the hallmark of a great legal recruit. This is even more vital when we consider the approach of our legal leaders.

Leadership accountability in your law firm is an essential component of a healthy culture. But what is an accountable leader, and how do they drive business results?

Being accountable suggests that leaders are ultimately responsible for outputs, which is true.
There are multiple layers of accountability, including business performance, company culture, client experience, and the legal workforce itself.

For leaders to be accountable, they need to be committed to the business and its people. They must take their role as people leaders seriously, building trust among team members. Accountable leaders clearly communicate their goals and objectives to their teams to foster alignment and team focus. They accept responsibility when things go wrong and give credit for success where it’s due.

What Next?

The legal sector experienced increased growth last year. Many firms are looking for new legal leaders and hires for their teams. This is where Clayton Legal can help. For a conversation about your legal talent growth plan, do not hesitate to contact one of our team.

 

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and has built up an enviable reputation for trust and reliability during that time. We have made over 5,000 placements from Partners to Legal Executives, Solicitors to Paralegals and Legal I.T. personnel to Practice Managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

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Posted By

Lynn Sedgwick

Managing Director

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Legal Talent Attraction: Energising Your Employer Value Proposition

  • February 1, 2022

If you’ve never heard of an employer value proposition or brand before, now is the time to expand your education.

According to the CIPD, an employer value proposition is a way your law firm will differentiate itself from competitors when it comes to attracting talent.

The question is, what characteristics do you need to demonstrate to attract talent in the legal sector today?

The U.K. is currently in the grip of one of the worst skills shortages in the last twenty years. Skilled candidates are in the driving seat of their careers, and many will naturally  pick a company based on their brand presence in the market and the narrative related to how they treat their employees.

The last few years have seen talented people re-evaluate their careers and the expectations of the companies they work for. Today, employees will consider moving to get what they want, as highlighted in our recent great resignation post. That might be better pay and conditions, development opportunities and the option to work remotely, amongst other reasons.

Considering the commercial value good legal talent brings to your firm, perhaps it’s time to energise your current employer brand to attract the talent you now want to take your firm forward.

Let’s explore this more in today’s post.

Definitions: EVP versus Employer Brand

According to various sources online, employer branding became prevalent in the early 1990s. Since then, it has become a recognised term in both H.R. and recruitment circles.

An employer brand is an impression your law firm gives as a good place to progress your law career to current employees and key players in the external market. From a talent perspective, these would be active and passive candidates.

So, EVP versus employer brand, what is the connection? The CIPD reminds us that we have an employer brand whether we have consciously developed it or not.

If we were to sit around a table and talk about Wetherspoons or Uber, we would all have an opinion about their brand and how they treat their employees.

The employee value proposition for both these brands could potentially do with some work when it comes to their EVP; in other words, “why would I want to work for Uber of Wetherspoons?”.

EVP is, therefore, the conversation and communication points around why I would want to work for this brand.

Building a Stronger EVP

The topic of this post relates to energising your current EVP to attract and keep legal talent.
Fundamentally an employer value proposition is a list of specific and unique benefits an employee can expect to receive when they join your firm.

Vision, motivation, development, acceptance, a diverse and inclusive environment , benefits, pay, wellbeing, and community. The CIPD defines EVP in a simple and jargon-free way: “The value proposition describes what an organisation stands for, requires and offers as an employer.”

If your people are leaving your firm, your recruiting partner is offering feedback about your perception in the market, and your job offers are being turned down, it’s time to look at your EVP and how you are communicating ‘why you’ into the market place.

Considering the changed expectations of legal talent today, which parts of your EVP need a revamp?

If you want some ideas, look at Microsoft’s Workplace Trends Index. The report highlights an important point that over 40% of the global workforce are considering leaving their current employer for an opportunity to work remotely.

Remote work has created new job opportunities for some, offered more family time, and provided options for whether or when to commute.

Review and Redefine Your EVP

The much-used term related to talent wars is based on the current volatile market and a shortage of skilled applicants for your roles.

More now than ever, it is critical to communicate your compelling offer and make the connection in a candidate’s mind that you are the firm to join.

As a specialist recruiter to the legal sector for over twenty years, we have seen past clients struggle because they have not given their EVP the importance it deserves.

Our role is to showcase your firm to prospective candidates, but it’s not easy if your EVP isn’t an attractive offering in today’s marketplace.

So how do you become more attractive?

As a starting point, review your current state and EVP as you plan your journey.

  • What is our vision and mission; has it changed?
  • When did we last conduct an employee survey?
  • What is our purpose and ‘why’ as a law firm?
  • How engaged is our current legal team?
  • Do we have a strong leadership team to represent our brand?
  • Why would people join us, and why do they stay?
  • Do we have an attractive development culture?
  • Is our current offer relevant and on point for the talent we want today?
  • Do we have an experienced legal recruitment partner that can support our growth goals?

Create an Action Plan With Milestones and Timelines

Once you have assessed where you are, it is vital to take the necessary action. It is all too easy to procrastinate and blame what has happened and assume the current market will change; it won’t.

We are in an age of rapid innovation and digital disruption, with a workforce expecting more from their employers, including support, vision, direction, and development.

Knowing that candidates’ expectations from you, their employer are different, how will you change?

About Clayton Legal

Clayton Legal has been partnering with law firms across the country
since 1999 and has built up an enviable reputation for trust and
reliability during that time. We have made over 5,000 placements from
Partners to Legal Executives, Solicitors to Paralegals and Legal I.T.
personnel to Practice Managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

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How To Build Your Legal Talent Pipeline This Year

  • February 25, 2019

How to build a talent pipeline for your legal practice is a question many of our consultants are asked.

Logical when you consider that developing your team and the talent within your organisation will be key to your growth this year.

What Is A Talent Pipeline?

Contrary to what you might expect to read on a legal recruitment website, building a talent pipeline involves developing your current employees in addition to recruiting legal talent to ‘plug’ skill or experience gaps or fill your expansion needs.

Both will be critical for your success.

Building A Legal Talent Pipeline: Business Strategy

The first question to inform your talent pipeline is focused on your current business growth strategy.

Are you planning to move into a new geography or perhaps offer a different aspect of your service?

You might have focused on business services such as property or corporate and commercial law and now want to expand into home and family; perhaps even consider wealth management.

The question is, do you have the capability in these areas currently or do you need to bring in a director or consultant to build a new vertical and/or develop new fee earners who are keen to move?

Considering these questions, how will you now plan your recruitment and within what time frame?

As a legal recruitment company with twenty years experience, we notice that many clients when they first come to us haven’t thought through their long term plan.

Remember to factor in budget and time to hire to hit your growth goals and be prepared for people leaving, which will produce gaps which need to be filled.

Building A Legal Talent Pipeline: Your Current Team And Their Development

In today’s current legal market and depending on the size of your firm it’s unlikely that you will be overstaffed with employees, ready, willing and able to be developed into a different role.

However, if you have a robust training and performance development process, it is more than possible that members of your current team will be able to move into different roles. Depending on your timelines it may be viable that some members of staff can develop to fill your growth gaps over the next one to three years.

Remember in today’s workplace; Millennials rule and are increasing in numbers across the globe. Something they deem key in their work is the opportunity to be developed. Therefore factor this into your talent development strategy and your future recruitment plans too.

Building A Legal Talent Pipeline: Your Employer Brand

We have recently carried out research with candidates on why they choose to work with certain clients and not others.

Employer branding, culture and approach were giving as three influencing factors. One candidate even shared a story how after she came out of the interview she had been overwhelmed, in a positive way, by the  ‘feel’ of the organisation and their approach and was ‘keeping everything crossed’ that they made her an offer.

This isn’t an uncommon story, and the impact of your employer brand is more critical than ever. If you would like to know more about this important strategy we have written a complimentary report which you can download here.

A strong employer brand showcases the values and company culture in your organisation – all essential for attracting talent to your legal organisation and engaging your current staff.

More than 59% of managers say that branding is one of the critical components of their HR strategy.

While there are many different definitions for “employer branding” depending on whom you ask, they all mostly say the same thing. Your brand is the way that ‘potential new legal team members’ in the business world perceive you, and your opportunity to showcase what makes you unique.

Otherwise known as an “Employer Value Proposition”, your brand can help both you and your legal recruitment partner truly attract talent to your organisation while ensuring that you fill your team full of people who share the same values.

For more insight into Employer Value Propositions click here to understand how they can help give you stand out when recruiting in competitive markets, particularly post-pandemic.

Building A Legal Talent Pipeline: Using A Specialist Legal Recruiter

The majority of clients we work with here at Clayton Legal come to us to help them build their talent pipeline because they have neither the time or connections to do the job as well as they would like.

Recruiting is our job; unlike most law firms who have to attract and work with clients, develop their fee earners and growing teams and then, as the business dictates recruit new members of the legal team.

A challenge for an already time-pressed individual.

Though it is great to recruit from within, it’s also key to bring in new ideas and perspectives from key hires who might have a different portfolio of experience and results.

Finding these individuals in a skill short market takes time.

Though we would always encourage building a network and leveraging your existing contacts and old law school connections, this doesn’t always produce the results you want.

For instance, James who you have met at various social law gatherings may have a high profile, however, might not have the detailed attributes your role description indicates is pivotal.

This is why working with an experienced recruitment company in the legal sector will make all the difference in building your talent pipeline.

Utilising all these different ideas and suggestions in your legal practice will enable you to start the process of building a strong legal talent pipeline this year.

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 3,000 placements from partners to legal executives, solicitors to paralegals and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help.
Call us on 01772 259 121 or email us here.

If you would like to know more about recruiting trends in the legal sector this year download our latest guide here.

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