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LinkedIn 101: Creating a Stand-Out Profile

When it comes to selling your value to recruiters and hirers alike, there is always some due diligence and preparation needed in order to ensure your digital profile is up to date and really sells the value you will offer to a new employer. 

Getting your CV up to date and reviewed is the most obvious first step as this humble document is still the main catalyst to displaying and demonstrating your skills and experience. 

However your LinkedIn profile is often seen as the digital version of your CV and more often than not, will be viewed in parallel with any documents you send directly in the application for a new role. Ignoring this as a marketing channel to ‘sell’ you and your suitability is a mistake some jobseekers make – but the truth is, it should be given the same care and attention as your physical CV, if not more. 

As the world’s biggest professional platform with over a billion users currently registered, LinkedIn is the place to broadcast your value as a legal professional and if utilised properly, can convey this in the most interactive and engaging of ways  ways that a CV alone can never achieve. The benefits it can provide and the edge it gives candidates willing to invest in maximising its potential are numerous and at times, it can be the only thing one actually needs to get a foot through the door of prospective hirers, particularly if you aren’t actively looking for a new opportunity, but would be open to speculative conversations about what’s out there. 

Here we look at why a polished LinkedIn profile is indispensable to your job search in the modern age and the quick, easy wins you can amass using a well-crafted profile to help earn – and cement – a place in a hirer’s shortlist. 

Headlines And Pronouns   

When talking about selling yourself, fewer things make more of a difference in your efforts than a strong first impression. As the first piece of text a recruiter or potential hiring manager will see and the second thing that will tell them about who you are, your headline is what will give the first impression of your skills, credentials and suitability for a role, and you have no more than 220 characters to make it count.  

It might be tempting to go with a simple “ Paralegal at X Company” but to hiring firms this is of little – if any – value. Rather, it is best, according to Mimax Senior Talent Partner Margaret Buj, to go with one of the below formats. You can choose any of the 3, depending on your PQE level, experience and skills but you’ll notice that each one concisely showcases your value in some way to prospective employers. This is because the key to writing a headline that captures attention, whatever the structure used is to succinctly paraphrase what you do and what you bring to the table.   

  1. Role & Specific achievement, e.g. Solicitor at BLM.  X (significant) deals closed/X high-profile cases won.
  2. Role & Years of Experience in practice area(s) and region, e.g. Solicitor at BLM. 5+ years of experience in dealing with insurance litigation, housing disrepairs and property damage in Liverpool.
  3. Role & what your expertise is, e.g. Senior Lawyer at BLM. Business Ethics & Management, London. 

You can also add a few other things that make it easier for hirers to identify you in your headline, such as pronouns. The use of pronouns lets hiring managers, colleagues or online connections know how to address you and avoid any misconceptions.   

Fix Up – Look Sharp 

We live in an era where by and large, seeing is believing, and it is well-documented how influential imagery and media can be in any context, let alone when you want your profile to be viewed by potential hirers. 

 As such, a profile photo is more of a necessity than a luxury to your job searching efforts should you be looking to remain as visible as possible to prospective employers. As it is right at the introduction section of your profile, it is very likely the first thing people will see immediately after they land on your page and whether consciously or subconsciously, the first thing with which you will be assessed both as an individual and a professional. 

Now, to some this is seen as a potential hurdle to their job-searching efforts, as a photo can be a source of discrimination, considering it can also display ethnicity, age, gender, religion and more. While it is an unfortunate reality that certain individuals, hirers included, can write off a potential candidate with unconscious bias, it still serves you well to include a well-taken photo in your profile. There are a few reasons for this:  

Firstly, from a purely technical standpoint, profiles without a photo on LinkedIn are categorised by the algorithm as incomplete and are therefore less likely to show up in the search results to hirers and/or recruiters looking for profiles similar to yours.  

They also appear inauthentic, as profiles usually tagged as fake are those assumed to be the ones without a photo to showcase proof of identity.   

A photoless profile can also lead to a perceived lack of professionalism or ability to utilise LinkedIn, as to many hiring managers, it can be inexcusable to not have one considering the level of technology candidates have at their disposal to get one of good quality.  

On that note, it is only photos of such standard that will be deemed acceptable and not just any photo will do, so deliberate effort must be taken to ensure a photo that showcases a good blend of professionalism and personality is used. Remember that your photo is what will most strongly be associated with your professional image and reputation, and what you carry everywhere with you, whether on LinkedIn, another platform or in real life. If your photo is taken on an evening out with friends from several years ago, then it is absolutely right to review and replace with something that illustrates who you are on a professional platform.  

Are You Easy to Contact? 

If your profile has garnered the attention of a recruiter or hiring manager, and boxes are being ticked on potential suitability for a role, the next step is to make direct contact.  

The quickest way to kill your chances of being selected however is a failure to include basic contact details like a phone number and an (appropriate) email address – something a surprising number of candidates still fail to check.  

Make sure these are all present and clearly visible in your profile, and that the email address provided is as professional and easy to read as can be. Avoid the likes of informal addresses like tenerifedan69@gmail.com or something indicating personal information as this can trigger subconscious biases. Ensure that this sense of professionalism is reflected in other details present in your profile such as your LinkedIn URL and any possible links to portfolios or achievements and keep them short, clean and easy to access.   

If you wish to add anything you have written such as white papers written papers or links to any recorded work done at conferences or events, then you can include them in your featured section. Regardless of where you add them though, make sure these are present in your profile if possible, as they give recruiters a chance to see more of what you can dover and above generic job descriptions and your ‘About’ section.  

Your About Section  

Contrary to what some may think, this is not a simple regurgitation of what skills and credentials you’ve got on your CV. It is your opportunity to buttress your case for your suitability and is what people will be next interested in if your headline catches their eye.  

 Think of it as an extension of this part of your profile – if your headline sparks the interest then your About section will do the heavy lifting when it comes to converting that interest to action. Therefore, make the best use of the 2000 characters you are given in this section to write relevant, useful information that sells your skillset and any successes you have seen (that is attractive to potential employers). 

 Some examples of ‘what good looks like’ from LinkedIn themselves can be found HERE which may give you an idea of how to give yours an upgrade.  

Putting Your Best Foot Forward

Underneath your photo and headline you will see buttons that allow you ‘add profile section’ or add a frame to your profile picture. Both can be useful in providing more information on your job-seeking status, as well as adding more depth and insight to your personal profile and achievements. 

 The ‘open to’ button will give you three options, but as a jobseeker the one to select is ‘open to work’. If you are currently not employed this is one of the easiest ways to let recruiters and hiring managers know you are a potential candidate without even clicking on your profile. Failure to have to take this step can actually keep you out of an employer’s shortlist, as it may lead them to assume you are not open to any potential opportunities. However it goes without saying that caution should be taken if you are currently employed and your current employer is not aware of you looking for a new role.  

In the ‘add profile section’ you can add core information (education, skills), recommended (certifications, courses, links to white papers or presentations you’ve delivered), and additional (pro bono work, languages spoken, test results and more). 

Whichever section you choose to enhance, we recommend that you write this first person to avoid sounding pretentious, and to give readers a little flavour of your personality. Do you volunteer? Can you speak Russian? No one wants to hire a robot, and these added extras can help to make you more of an attractive prospect to would-be recruiters and employers.  

That said, ensure that, whatever you choose to add either in this section or throughout your profile, they tick the below boxes:  

  • Does it showcase your competence as a legal professional? 
  • Does it communicate your value, with supporting evidence? 
  • Does it help you stand out?  

Walk the Walk and Talk the (Right) Talk  

Equally important to your job-searching efforts is what you actually say and do on the platform, as this can often tell hirers and recruiters a lot about who you are and whether or not you are worth their attention, without even clicking on your profile.  

The content you post, repost, share and take the time to comment on communicates how you want others to interact with you on the platform, whether you are aware of this or not. 

Therefore, ensure that you have no track record of any ill or inappropriate communication on your profile and the content you interact with. Get rid of any comments that are distasteful, controversial, or aggressive in nature and keep your feed as clear of such content as possible. This is not to say that personality is unwelcome on LinkedIn but it should not be at the expense of your professional reputation and especially, your job-hunting prospects.  

Instead, focus on sharing content that showcases and demonstrates your commitment to professionalism, growth and value in your area of expertise. This will tell anyone that sees you on the platform through your interactions that you are a communicator who likes to stay on top of their game and has a finger on the pulse of the industry and specialism.  

Do you share (and comment on) 3rd party news relevant to your practice area? Do you champion awards or events linked to your current firm, or the wider legal industry? If so – it’s always worth glancing at your own feed from time to time to sense-check how those looking at your profile see your activity and how you interact with your own professional network. 

Similarly, if you list networking or relationship-building as a skill, but your feed is like a ghost town – there is also a disconnect, so will need amending where necessary.  

It’s not (Just) What You Know… 

 Following on from this point, capitalise on endorsements from colleagues and clients as these can be significant green ticks to employers and recruiters. Social proof remains a great influencer in people’s decision to ‘buy’ or in this case, get in touch to find out more information and whether online or otherwise, should not be dismissed as a waste of space to include in your profile.  

Any recommendations or endorsements you have acquired, you should be adding regularly and if you don’t have any, don’t be afraid to ask. You will be surprised how willing people can be to give you a recommendation (especially ifyou offer to give one back in return). 

Finally, 

The key to building a standout LinkedIn profile starts with all of the above but it certainly doesn’t stop there. Your reputation is only as good as the amount of investment you put into maintaining it, and this applies on LinkedIn just as much as it does in real life, so establish a routine that helps you stay on top of your online presence and keeps your status up to date. 

In today’s dynamic professional landscape, maintaining an up-to-date LinkedIn profile is not just a formality; it’s a strategic necessity. Your LinkedIn presence serves as a digital representation of your career journey, skills, and aspirations. It’s often the first impression you make on potential employers, recruiters, clients, and collaborators. By keeping your profile current, you signal to others that you’re actively engaged in your field, open to new opportunities, and committed to professional growth.   

Furthermore, a well-maintained LinkedIn profile can enhance your visibility, credibility, and networking capabilities, ultimately opening doors to unexpected opportunities and fostering meaningful connections.  

 So, whether you’re actively job hunting or content in your current role, investing time in curating your LinkedIn profile is a proactive step towards shaping your professional narrative and advancing your career journey. 

  

About Clayton Legal 

Clayton Legal has been partnering with law firms across the country since 1999 and has built up an enviable reputation for trust and reliability during that time. We have made over 5,000 placements from Partners to Legal Executives, Solicitors to Paralegals and Legal I.T. personnel to Practice Managers.  

 If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121.  

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Posted By

Joel Okoye

Digital Marketing Apprentice

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Do You Need To Upskill To Supercharge Your Profile As A Legal Jobseeker?

  • October 29, 2023

The job market is evolving more rapidly than ever. The recent surge in the development and use of AI and digital technology has ushered in a highly competitive period that has seen a spike in demand for its incorporation in hiring practices and also to combat skills shortages gathering pace in certain sectors. Throw in a tumultuous economic background and it is clear that legal candidates today still find themselves having to navigate uncertain waters, in order to stay visible and attractive as a prospect to hirers. 

Nothing epitomises this more than the well-documented skills shortage widely seen across the legal industry today. A recent article in Fortune focused on this particular challenge being experienced across many sectors and is likely (according to the Future Of Jobs Report by the World Economic Forum) to get worse before it gets better – referring to a ‘skills gap is so big that nearly half of workers will need to retrain this decade’. 

 And whilst employers are already feeling the impact and squeeze on their hiring and business objectives, employees too are well aware of the need to keep pace with the changing landscape and ensure their employability in the long-term. Upskilling and reskilling have become the talk of the town amongst legal professionals, but one thing that most commentators agree on the likelihood of a skills-based revolution, where certain soft skills are quickly rising in importance. 

While functional or hard skills are an ever-crucial skill area for legal professionals to develop, they are often given the lion share of attention, sometimes at the expense of some core soft skills that have proven to be crucial for career success. Regardless of whether you’re a fresh graduate or a seasoned professional, these are skills that will make the most difference in accelerating your career, as they equip you with the necessary qualities to help you manage your mind, communicate well consistently, and influence your team to improve their performance. 

This is particularly pertinent when discussing the future of work for legal professionals in the industry, as the role of AI and digital technology in streamlining processes, commoditising work and automating less complicated aspects of the job, is only set to increase going forward. In such a scenario what will be left for aspiring candidates to shield themselves from the resulting job slash is the chance to prove their worth in the high-value, complex, or newest areas of law, among which is the human-to-human interaction necessary for effective client and relationship management.  

Considering this increasingly becoming the general consensus around the impact of digital technology, it’s clear to see where the demand is going skill-wise. 

Soft Skills For Growth 

A highly desirable aspect of a legal professional’s skillset is the ability to manage themselves and their relationships with others through profound self-awareness, effective communication, willingness to listen and capacity take on feedback. And it isn’t just required to excel in your role, it is indispensable for personal and professional growth. 

Here at Clayton Legal, we assist candidates in developing their careers where we consistently share the softer skills that need to be developed. Below are the ones most important to build: 

Self-Awareness 

One of the key challenges when managing and developing a legal team is a lack of self-awareness from the employee.    

You will hear the term emotional intelligence shared in many circles. The term was defined as a person’s ability to manage their feelings and to express those feelings appropriately and effectively.  

(The original book on this topic by Daniel Goleman, is definitely worth a read).

Who has not come across a colleague in the business who has zero idea about their impact on others? A candidate once approached us looking for a new role because of the behaviour of a new manager in the business; yes, managers can lack self-awareness too.   

It appears that every morning the manager in question would appear with a sore head, grumbling and snapping at people. The individual had no idea how his behaviour affected the team.   

Self-awareness also covers motivation, empathy, self-regulation, and appropriate social skills.  

Communication Skills 

All professions include varied people with effective communication skills and some that don’t hold the ability to have a conversation. Summing up a procedure to employees with jargon-free lingo are all expected skills for someone to hold. However, talking over a team member in a meeting does not demonstrate communication excellence.   

A large part of being a great communicator is the ability to listen. We can all tell the difference when someone hears the words you are saying or when they are actively listening.   

As an experiment, notice how often people have their phones open during conversations or look over your shoulder at other people and what’s going on when speaking with you; worse, they sit on the edge of their seats waiting to interrupt.   

Active listeners, meanwhile, pay close attention to meeting presenters, offer up clarifying questions or responses, and refer back to notes in future discussions. They do not need things repeated to them because they heard them the first time, making active listeners respectful colleagues.  

Openness to Feedback 

This might sound like a different soft skill, yet a lack of openness to feedback often indicates an individual is stuck in a pattern and unwilling to learn.   

The ability to accept developmental feedback is critical for all of us; otherwise, how will we improve? Think about it; constructive feedback will help you do the best job possible when it comes to your role, and yet often, people take it personally and react defensively; when this happens, feedback is not heard.   

No one is ever perfect, no matter how long they have been in a role. Reflecting on this, when did you last ‘overreact’ to feedback?  

Growth Mindset 

Having a growth mindset leads to the ability to accept feedback. Individuals with a growth mindset see feedback as the gift that it is.   

Their mind is focused on what is possible rather than what is not. No matter what role, you will encounter roadblocks, disappointments, and other situations that might frustrate you. A soft skill critical to your ability to persevere is having a growth mindset.   

Dr Carol Dweck conducted the original work on this several years ago. Her book is well worth reading to identify if you have a growth or fixed mindset.   

For instance, someone with a growth mindset who did not achieve their billable target would look at this as an opportunity to double down and focus on what they could do differently in the next quarter.   

Whereas someone with a fixed mindset would see this differently, complaining that the target was too high, the clients they were working with were demanding, and the list of complaints goes on.  

Adaptability and Flexibility 

The last few years have been a challenge for many, yet certain employees have stood out above others; Two words describe them.   

  • Adaptable 
  • Flexible.  

 No matter your role in your business, the ability to adapt to change and a positive, flexible attitude about what is happening never go unnoticed.   

Many people have no idea how negative they can be when something does not go their way. Worse still, they become a classic mood hoover.   

Fact: Our business landscape is changing, and no matter what role you hold in an organisation, you have to be willing to adapt and change.

Analytical & Creative Thinking

Analytical and creative thinking are reported to be the two most important skills for employees in 2023 according to the Future of Jobs Report, with over 70% of businesses surveyed as part of the research, citing these as the most valued core skills. A purposeful increase in both of these cognitive skills clearly reflect the increasing importance of complex problem-solving in the workplace. 

Analytical thinking is the ability to approach complex problems or situations in a systematic and logical way, breaking them down into smaller components, analysing the data, identifying patterns and relationships, and using that information to draw conclusions and make informed decisions.  

It is of particular value in roles that require problem-solving, critical thinking, and decision-making skills such as data analysts, business analysts, financial analysts, engineers, scientists, strategists, and management consultants, among others.  

Employees who display these skills are deemed to make sound judgments and decisions, and solve problems effectively. Analytical thinking is also useful for identifying trends, opportunities, and potential risks in a business, which can help organisations to innovate and stay competitive.  

As a jobseeker, there are several ways you can highlight these skills during the process – starting with your CV; using relevant that demonstrate your skills here such as:

  • “data analysis”
  • “problem-solving”
  • “critical thinking”
  • “research”
  • “logic”
  • “strategic planning”
  • “quantitative analysis”

Simply put, if you can provide concrete examples of when you have applied analytical or creative thinking, all the better.  

In your interview, be prepared to demonstrate your skills and discuss specific examples of how you have used analytical thinking to solve problems or make decisions. You could even prepare a case study or work sample that showcases your analytical thinking skills. 

Technological Literacy

Technological literacy is also deemed to be one soft skill that is growing in prominence and importance across a variety of sectors and roles. However, it is not just about using technology for everyday tasks like sending emails or using social media. It also involves having a deeper understanding of the underlying concepts and principles of technology, as well as its societal, ethical, and environmental implications.  

In today’s fast-paced and constantly evolving technological landscape, technological literacy has become increasingly important in many industries and professions. Jobs in fields such as engineering, software development, digital marketing, and healthcare require a high level of technological literacy, as employees need to understand and use various types of software, hardware, and digital tools.  

Moreover, technological literacy is essential for individuals to participate fully in a rapidly changing society and workplace.  

Demonstrating technological literacy is relatively easy to do on your CV and during the interview process – although it is important to list those that are relevant for the job in question. It is a good idea to include specifics here such as level of qualification so a hiring manager can assess your exact competencies from the get go. Additionally, be prepared to talk about examples where you have used your skills to solve problems or improve processes. This is arguably where you will stand out as a candidate… focusing on the impact these skills have had in your previous roles. 

In Summary

Amongst the many developments we have seen emerge in the past few years, such as the gradual shift towards greater flexibility in the work life of legal professionals, the incorporation of AI technology into legal and hiring practices and the transition of the industry away from established traditional norms comes a particularly pertinent point of discussion – and contention – one that has (and will continue to) influenced how law firms will operate in years to come: The well-documented skills shortage experienced by law firms across the market.

Having an awareness of what these skills ‘are’ exactly is important – particularly if you are to be successful in your hunt for a new legal opportunity (and know the areas where you yourself may need to upskill).

Upskilling is more than just a buzz word doing the rounds – it is very much centred on the wider issues of skills shortages and ever-changing working conditions and environments that are affecting jobseekers and employers alike.And it seems like the focus on the importance of soft skills in giving you a competitive advantage (again, in your capacity as a jobseeker or employer) is not going away.

Simply put ,soft skills focus on developing a positive can-do attitude. A well-worn statement perhaps – yet developing abilities like this will help you navigate most things that are thrown your way while making you stand out as a potential new hire for a firm (as well as being areas to focus on if you are indeed in the hiring seat, and looking for a standout candidate to bring on board). 

 

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and has built up an enviable reputation for trust and reliability during that time. We have made over 5,000 placements from Partners to Legal Executives, Solicitors to Paralegals and Legal I.T. personnel to Practice Managers.

If you are looking for a new legal position or just want to speak to a recruitment expert about the current market, call our team on 01772 259121 or click here to submit your CV.

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Legal Candidates: How to Make Them an Offer They Can’t Refuse

  • September 30, 2022

Attracting and hiring the most suitable candidates for your law firm or business is becoming an increasingly complex process. In the age of the “Great Resignation”, and still in the throws of a post-pandemic society, legal professionals have grown more discerning about where, how, and when they want to work.
This shift has meant, by proxy, today’s top talent has endless opportunities for employment, not just from local businesses, but global teams hiring remote employees.

Yet a much documented skills-short market, and a seemingly permanent loss of talent from the labour force means that even despite more flexibility from employers, future employees need to feel ‘wowed’ to have their heads turned.

To thrive in this competitive landscape, business leaders need to know how to create the most compelling job offers, in order to stand out to the most suitable candidates.

The question is, as legal employee preferences and priorities continue to evolve, how do you ensure your job offer has the right impact? Here are some of the top strategies you can use to improve your chances of your candidates saying “yes”.

1. Revisit and Asses Your Company Culture

Culture is growing increasingly important to today’s legal candidates. 46% of employees say company culture is vital to inform their decision of which business to work for. Top performers are consistently attracted to organisations that share their personal values, ethics, and priorities.

What’s more, many of the best candidates in the market today want to see evidence they’re going to be employed in a purpose-led job with genuine meaning. Assessing your company culture and how you highlight your values to your candidates is an important step in making your offer more compelling. Ask yourself what kind of values you highlight in your job descriptions, your business website, and even the reviews and testimonials shared by existing employees.

Does your business reward teamwork and innovation? Do you have a strong focus on Diversity, Equity, and Inclusion, to ensure everyone feels aligned in your workforce? Making a company ‘culture’ tangible isn’t easy, but should run through the DNA of your business, including any externally facing communications and collateral where possible.

2. Refine Your EVP

After you’ve ensured you’re communicating your company’s ‘culture’ through self-written messages as well as social proof through employee testimonials, it’s time to start looking at your Employee Value Proposition (EVP). Your EVP is essentially everything you offer your candidates that sets you apart from other employers in the specific practice area and/or region in which you operate.

While there’s more to a good EVP than salary, it’s worth making sure you’re paying your employees what they deserve. Research the typical pay rates for the kind of jobs you’re trying to fill, and make sure you take the value of your candidate’s knowledge, skills, and experience into account.

Recruiters in particular have a wealth of knowledge here and can offer pragmatic guidance on salary averages based on the specific role(s) you are hiring for. Many actually publish Salary Guides to download for reference as well.

Beyond a competitive pay package, you can also improve your EVP by looking at your wider benefit offerings, flexible working patterns, and more.

Once you’ve defined your EVP, make sure it stands out wherever you’re going to be interacting with candidates. Share information about your benefits and opportunities on your website, and discuss options with potential talent during the interview process (a great way to test how they land and would be received by potential new hires).

3. Focus on Empathy and Flexibility

In the last couple of years, the priorities of many legal candidates have evolved in a few key areas. Perhaps the most important factors most jobseekers are looking for today, are empathy, and flexibility. Demonstrating empathy as an employer shows individuals that you respect their needs, and want to contribute to their general good health and wellbeing.
Creating wellness initiatives designed to keep employees healthy and happy is a great way to make your job offer more appealing to all kinds of candidates. Share information on your site about mental health days you’ve offered for your staff, or the on-site support you offer for the personal needs of your employees.

From a flexibility perspective, think about how you can adapt to the new working styles of top legal candidates. Many of today’s professionals are looking for opportunities to work from home, even part-time, to give them a better sense of work/life balance – while others also relish the chance to collaborate in an office environment. Are you able to tap into these needs?

You could even go a step further and experiment with concepts like the four-day work week (a pilot of which is running in the UK at the moment) to give your employees the potential of longer, more rejuvenating weekends. One great way to show empathy and flexibility at the same time is to ask your candidates about their specific needs during the interview process.

4. Demonstrate Opportunities for Growth

Today’s lawyers want to know there’s a future in any company they’re going to be working for. According to Gallup, 59% of millennials prioritise opportunities to learn and grow when deciding which jobs to apply for.

Making sure your candidates are aware of the opportunities they’ll have to grow in your business will make your job offer more compelling. You can discuss the promotion paths you’ve offered in the past with your candidates during the interview, and outline the training and educational opportunities offered within your job description.

You might even let your possible hires know about the onboarding process you’ll use to welcome them into your organisation, during which you can both work together to outline a path for progression through the company.

It’s also helpful to share information about the development opportunities you offer online. Videos and written testimonials from employees who have achieved their personal and professional goals with your business can make a huge impact.

5. Work with a Specialist Recruiter

Finally, if you really want to ensure your job offers pack a punch (and are accepted!), it’s worth investing in some specialist support. A sector specialist will know exactly what it takes to align the right candidates with the correct employers from day one. They can help you to seek out people who are actively looking for the benefits, and culture you offer, and already have a bird’s eye view of general market conditions and who else is hiring in your vertical.

Recruiters can save you time by sorting through your job applications and eliminating anyone who might not fit well with your company. They can also provide advice on how you can position yourself to your candidates when you’re writing job descriptions and conducting interviews.

With a specialist recruiter, you can boost your chances of a “yes” when you need it most by building a pipeline of suitable legal candidates, all carefully chosen to match your business needs.

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and during that time has built up an enviable reputation for trust and reliability. We have made over 5,000 placements from partners to legal executives, solicitors to paralegals and legal IT personnel to practice managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

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The Four Day Working Week: An Option For Law Firms?

The last few years have created a shift in how we work like never before. Working away from the office became the norm in 2020, with hybrid working being adopted by many last year.

New’ human centric’ ways of working have been a topic of conversation for some time. Iceland was one of the first counties in the world to trial the four-day week between 2015 and 2019.

This took place in trials run by the Reykjavík City Council in Iceland, between 2015 and 2019 to move workers to four-day weeks. Over 2,500 workers were involved across multiple industries.

The trial reports revealed less stressed workers and a lower level of burnout.

Many employees moved from a forty-hour week to thirty-five hours, working longer on the days they did work. Iceland’s working patterns are overseen by a significant union presence who have negotiated different working patterns for over 85% of the population.

Similar trials are now being held in various counties worldwide, including the U.K.

The U.K. Uptake of a Four Day Week

The four-day working week campaign started in earnest as this year began. The Guardian shared that several U.K. companies had signed up to a six-month trial to work a four-day week.

Other companies, including several law firms, have spontaneously changed their working hours.

The organisations in question spread across many sectors, training, telecoms, software, video games producers and medical imaging. All are moving from a forty-hour working week to thirty-two hours without loss of pay.

Academics will facilitate the trial at Oxford and Cambridge plus Boston College in the U.S. and the think tank ‘Autonomy’. The campaign group, 4 Day Week Global, oversees the research project.

Companies taking part in the U.K. study vary from twenty to over a hundred staff.

Let’s explore the rationale behind this move and discuss if this truly is an option for busy law firms across the U.K.

The Evidence For a Four Day Working Week

The four-day campaign cites many reasons why working four days is beneficial for all, and I’ll share them in a second.

However, surprisingly the campaigners haven’t shared that historically our ancestors didn’t work very hard at all. Before capitalism hit the world, we had a lot of leisure time, though, to be honest, not a lot of money!

Daylight drove our working hours alongside regular breaks and, drum roll, an afternoon nap. If you want to read more on this subject, look at this fascinating report on working hours from MIT.

Coming back to today, the four-day campaigners cite many logical reasons to shift the way we work in the U.K., not least the fact that we work longer hours than most of Europe.

In light of what has happened with remote and flexible working, is it time for a review?

The five-day working week was developed over a century ago here in the U.K. when John Boot was the chair of the Boots corporation.

He demonstrated that two days off each week reduced absenteeism and positively affected productivity. Therefore, the weekend became official Boots policy in 1934; maybe as we approach the 90th anniversary of this change, it is time to shift again.

Both employers and employees can experience the benefits of a shorter week.

We all get a better work-life balance. The four-day week can give us time to live happier, more fulfilled lives and allow for those non-work parts of life that often are neglected.

For example, spending time with friends and family, on fitness pursuits or time in nature.

Then, of course, there’s always that life admin that we all have to deal with, like; shopping, cleaning, sorting out the bank, along with the many parenting duties we can experience.

As an employer looks out for higher performance and profits, trials have demonstrated that a shorter working week can increase productivity. A Henley Business School study pre the pandemic found that 250 firms participating in a four-day week saved an estimated £92 billion a year because their employees were happier, less stressed, and took fewer sick days.

Our economy could benefit too, which is undoubtedly needed. Incredibly, the U.K. suffers simultaneously from overwork, unemployment, and underemployment. A four-day week could be an intuitively simple way to rebalance the economy and address many problems.

Productivity is a concern for many. Google how to improve productivity as a critical business driver, and you will find multiple research papers that reveal that working less could be the answer to achieving more.

The Four Day Working Week and Law Firms

We are currently in the grip of a skills shortage in many sectors, especially when it comes to finding legal talent.

We are receiving more role instructions than ever at Clayton legal, and many firms we work with are reviewing their EVP to make their role offer irresistible. If you want to attract dynamic lawyers, could a four-day week work?

A recent post in The Times also suggested that firms keen to embrace flexible working might even be persuaded to abandon the billable hour.

In a post on Legalfutures, the CEO of one law firm in Kent revealed that his 22 strong team had started working a four-day week at the end of 2020, except two customer service staff who worked Friday and took Monday off.

His underlying premise of the four-day week was that productivity gains could be found by reducing or eliminating unproductive time in the traditional five-day week.

He gave as examples “unproductive meetings”, meetings with “too many people who did not need to be there”, unnecessary social conversations or staff spending time sending personal messages or on social media.

All logical observations considering a U.K. study in 2018 had found that up to 40% of workers’ time in a traditional working week was unproductive.

Admittedly moving to a trial of a four-day week would also mean additional work for your firm, at least initially, as you outline the process, including delivering billable hours, customer service and other vital business drivers.

However, it is clear that the world of work is changing for all professional service sectors, including law. The pandemic has undoubtedly accelerated changes into where individuals work – is it time to review how, when and how often?

About Clayton Legal

Clayton Legal has been partnering with law firms across the country since 1999 and has built up an enviable reputation for trust and reliability during that time. We have made over 5,000 placements from Partners to Legal Executives, Solicitors to Paralegals and Legal I.T. personnel to Practice Managers.

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Posted By

Laura Lissett

Marketing Consultant

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Why partnering with a legal recruitment specialist could make 2019 your best year

  • December 13, 2018

As we head towards the end of the year and get ready to welcome a new one, it’s an ideal opportunity to reflect. That’s why we’ve put together this blog, to help you assess what difficulties the legal sector has faced this year, and how to plan so that 2019 gets off to a successful start.

Challenges and opportunities in 2018

Earlier this year we published research into the legal sector’s biggest challenges and opportunities in 2018. One of the main things that emerged was firms’ fears about how skills shortages might impact on growth. Conveyancing, both residential and commercial, was highlighted as a particular area of concern, as property specialists come under increasing pressure. There’s certainly no shortage of work for those that do specialise in property, and changes to the Law Society’s Conveyancing Quality scheme may add to conveyancing professionals’ list of things to do.

The other major challenge highlighted in our white paper, was the political landscape – no, we’re not quite on to the ‘B’ word yet! At the start of 2018 firms were facing uncertainty over what would happen regarding the so-called ‘whiplash reforms’. Thankfully, as we approach the end of the year there’s much greater clarity, with the reforms having been pushed back to April 2020. We reported back in October that we’d already seen a sharp increase in the number of personal injury vacancies emerging, which offers greater job security for those who specialise in that field, at least for the next year or so.

What’s happening across the market: plan now, succeed later

The good news on whiplash reforms isn’t the only piece of positivity that 2018 has delivered. While the legal sector, and many other professions, have found Brexit to be a challenge, firms have also reported that it represents an opportunity.

The changing relationship with Europe could actually mean that those who specialise in litigation may find themselves in demand, as businesses and individuals require advice. The best thing to do is to plan for all eventualities. Faced with uncertainty and skills shortages, firms’ best bet is to work hard to retain staff now. In fact, research carried out by CIPD shows that 26% of organisations are placing a greater emphasis on developing existing staff. Our blog, ‘Save Time, Money And Resources: Retain Your Best Legal Talent’, has tips on how best to achieve that.

Changes have meant that some situations have become clearer, for example the whiplash reforms. And while some things remain a little foggy – Brexit being a prime example – planning and retention strategies can help secure your success in 2019 and beyond.

Partnering with Clayton

Equipping clients with what they need to achieve their objectives now and in the future is what we aim to do, after all, we’re only as successful as our clients. In order to help you achieve your goals, we use two vital elements:

  • Each client has a dedicated legal recruitment consultant
  • We build strong, trusting relationships with clients by always taking the time to listen to your needs and challenges. Candidate relationships are key also and we have built up a large database of quality candidates

By focusing on your success, we have reinforced our own values of trust, relationships, and growth. These values are what clients appreciate, and we often share the same values as the firms that we serve, making for a stronger partnership.

We take building positive client relationships seriously, and also strive to build strong relationships with our employees too. So if you’re the kind of firm that is committed to building an employer brand that not only attracts but retains talent, then we could be a good match!

In fact, a prominent law firm was recently struggling to source quality candidates with the right skill set for the role. By upholding the two key elements above we were quickly able to fill the post. Not only did this reduce the demand on the client’s time, it allowed them to focus on their day job, which was much more beneficial for business. The client was delighted with the outcome and commented that “Clayton Legal understand what we want and deliver by taking the process away that leads us to being able to concentrate on the business.”

Of course, each client measures success differently, although 91% of clients have reported being really pleased with Clayton and the results of working with us.

Talent can be the scarcest resource, which is why our goal is to use our market expertise, insight and networks to ensure that we provide the right people to the right firms, so that they become their greatest asset.

Clayton Legal’s success stories

We’re delighted to hear such positive feedback and are proud to say that we have filled over 3,000 placements in our lifetime. We have worked alongside firms to recruit positions ranging from:

  • Partners to Legal Executives
  • Solicitors to Paralegals
  • Legal IT personnel to Practice Managers

Our ongoing dedication to and passion for legal recruitment means that we’re continually refining our knowledge of the market and improving the service we offer to clients.

As part of our continual desire to improve, we have achieved the following successes this year:

  • 2018 has seen our fifth continuous year of growth, which is testament to our MD Lynn, the work of the whole team, and the fantastic clients that we serve.
  • It’s not just in a financial sense that we’ve grown. From our base in the North West, we’ve expanded across the UK and are proud to be supporting clients as far afield as London, Birmingham, Leeds, Bristol, as well as the South East.
  • This year we’ve also introduced a service providing locum professionals across the legal landscape. We understand that sometimes your firm needs a helping hand without taking on the financial responsibility of an entirely new member of staff; a locum worker is a great alternative.

Looking forward to 2019

While we’ve celebrated some of our own successes here, it’s been a good time for the legal profession as a whole, despite various obstacles. Indeed, at the end of November the number of solicitors on the roll was 192,516, up on last year and at the highest point in 2018. The sector is proving to be healthy, regardless of its challenges.

This is reflected in our 2018 Salary Survey which highlights that, despite ongoing skills shortages in areas like conveyancing,  firms have felt more positive about the availability of legal skills in general. And while there have been plenty of challenges in 2018, they have been balanced with opportunities. We’re certainly looking forward to 2019 and continuing to support law firms with their needs.

And if you’re thinking of recruiting, it’s not too late to get things underway before Christmas. We’ll be here until the 24th of December and will be more than happy to help with whatever recruitment challenge you’re facing.

Whether it’s a last-minute locum emergency or a full-time employee for 2019 expansion plans, call us on 01772 259 121 and one of our talented consultants will be able to assist you.

In the meantime, you might like to find out more about what a specialist firm can bring to the table in our blog: Big firm, little firm…get the best from your recruitment provider.

You may also like to download our latest report on trends in law: The 7 critical recruitment trends in law that will impact your talent pipeline in 2019.

Have a very Merry Christmas and a Happy New Year!

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More than money: the true cost of legal sector recruitment

  • November 8, 2018

A stable workforce means that your law firm runs smoothly and without interruption, so when a staff member leaves it can have a big impact on the rest of the firm. Valuable skills and job-specific knowledge that have built up over time disappear with a departing staff member, leaving you in a tricky position to bridge the gap. These practical implications of recruitment can have just as heavy a cost to your firm as the financial element.

That’s why we’ve put together this guide to help explain what the true cost of recruiting is to your firm. From finances to how attrition rates impact your recruitment, we’ve considered some of the things you may not have thought about when it comes to your recruitment costs.

Recruitment costs: facts and figures

To understand the true cost of recruiting, it’s useful to look at the facts and figures and what costs they refer to. When a staff member leaves, your firm could find itself paying for everything from agency fees to the wages of temporary and locum staff.

Research carried out by Oxford Economics suggests that it costs more than £30,000 to replace a staff member, with the legal profession bearing the highest costs at £39,887 per employee. Two main reasons for this cost are highlighted in the findings:

  • Firstly, the logistics of recruiting a new staff member and the associated costs that go along with that. For example, HR activity and the cost to the firm of the interview process.
  • Secondly, the reduction in productivity while the new staff member gets up to speed. According to the report, the average legal professional takes 32 weeks to reach optimum efficiency, which makes it one of the longest periods of reduced productivity. This makes the legal sector the most costly industry in which to replace a lost staff member.

The financial figures are striking of course, although it’s important not to overlook the bigger picture. Not only does a departing staff member result in a monetary cost to the business there is a range of knock-on effects:

  • HR spends considerable time going through leaving and joining processes, completing all the relevant paperwork as well as sourcing a replacement.
  • Management has to spend time arranging for the work to be covered, either by distributing it amongst existing staff or appointing temporary cover. There’s also the time spent away from everyday work conducting interviews to account for.
  • The workload of colleagues increases and there is a general reduction in productivity as staff take time to readjust and the new person to settle in.

Not only is this expensive, it’s time-consuming: resources which could be used to retain staff are instead spent on finding a replacement. There’s the commercial element to consider also, as time and energy are put into recruitment which could be put to more effective use by serving clients.

Attrition rates and their impact on recruitment costs

Losing a well-established member of staff is undoubtedly a blow to your firm, although it’s equally important to consider how attrition rates play into your overall recruitment costs. If you find that you hire someone only for them to leave after a short while, or if staff aren’t sticking with you for the long term, it can greatly influence the cost of recruitment to your firm. What’s more, if staff churn is causing disruption, then it’s unlikely that the workforce at large is working at optimum productivity.

There’s a mixed picture on attrition rates across the board. PwC’s Annual Law Firms’ Survey 2018 shows a difference between the top 25 law firms and the firms in the rest of the top 50. The number of newly qualified solicitors in the top 25 firms has decreased, as did those with up to two years’ PQE. While PwC suggests that this is due to ‘underutilisation’ of legal professionals at this level, it does perhaps show that the top firms pose a problem to the rest of the sector in their ability to attract the kind of experienced, talented individuals that smaller firms would want to retain.

However, the NQ headcount was up by 33% amongst firms in the top 26-50. In our own research, firms felt more positive about attrition rates in 2018 which suggests that law firms are getting better at retaining staff, at the Newly Qualified level at least. Indeed, the PwC findings back this up suggesting there has been a greater desire to ‘nurture’ talent.

Showing staff that you are invested in their development is one of the most effective ways to retain them. Legal professionals that can see a future with your firm are less likely to leave and this reduces your costs associated with recruitment.

It’s important to point out, however, that attrition hasn’t disappeared entirely. Numerous respondents to our Salary Survey did say that high salaries offered by bigger firms can be problematic. This means firms either need to try and compete financially – for example, paying city-like salaries to tempt candidates to a rural location – which is a costly move. Or, they could try alternative tactics such as offering flexible working and a better work-life balance than the big firms can.

Why law firms benefit from using a recruitment agency

Knowing what will attract candidates, what will drive them away, and what will help to keep employees is invaluable. And especially when it comes to attracting candidates in the legal field, having a specialist recruitment agency on your side can make a big difference. As the Oxford Economics report suggests, the legal sector is more likely to use a specialist recruitment agency because of the need for quality over quantity; specific skills and knowledge are needed, therefore an agent that understands the sector is beneficial.

A legal recruitment agency will not only be familiar with all the quirks of the legal profession, they will be able to think outside of the box and help you to consider candidates that you might not otherwise have done, giving you more choice. Of course, using a recruitment agency rather than recruiting in-house incurs a cost. However, by making use of a partner with specialist skills, your staff are free to do what they do best, meaning that you save time and money in the long term. Placing the right candidate with your firm will also reduce attrition rates, meaning you spend less on recruitment than you would do if attrition rates remained high.

If recruiting, or even retaining staff, is something that your firm has been struggling with why not give us a call on 01772 259 121? We’ve over twenty years’ experience in the legal recruitment field and would be pleased to help.

You may also find out recent blog ‘Save time, money and resources: retain your best legal talent’, of interest if you’re looking for some new ideas on how to retain your staff.

And please feel free to register your vacancy online, if you’re looking to recruit at the moment.

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